7 Powerful Copywriting Tips You Can Apply Today to Become a Better Blogger

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Do you need these copywriting tips?

Probably!

It’s only with excellent copywriting skills that you can create blog posts that stand out and go viral.

Blogging, as you may already know, is the most popular form of content marketing, a strategy that enables you to attract new readers and prospective clients, as well as retain your existing readership.

That is why Moss Clement was specifically invited to write this guest for me. (As most of you already know, you must pay to have a guest post published on Wording Well these days!)

Take it away, Moss! (And READERS, there is a SPECIAL BONUS waiting for you at the end of this post! … But no cheating… don’t skip ahead! Read Moss’s fantastic article on these copywriting tips!)

With over 21 billion web pages grabbing the attention of more than 409 million people, and over 70 million new blog posts with 52 million new comments being published per month on WordPress.com alone, it is not an easy task to create web content that others will eat up!

It is not easy to get people to consume your blog content each time you publish a new post. In fact, it can be overwhelming.

Hence, if you publishing blog posts frequently, it will help you attract new leads, as this research indicates.

The research shows that company websites that have blogs generate about 67% more leads than company websites that have no blog.

It further revealed that digital marketers who make blogging a priority in their content marketing strategy achieve 13x more positive ROI (return on investments).

Consequently, the questions that arise are…

1: How can you make your content more entertaining, move people to action, and generate more leads?

2: How can you turn a blog post into a phenomenal piece of content that people will love to read, share on social media, and maximize your ROI?

3: What copywriting tips and techniques can you apply today to create powerful blog content and become a better blogger?

These are just a few questions to consider.

As a result, I’m going to reveal 7 actionable copywriting tips you can apply right away to become a better blogger.

Related Post: Why Copywriting Really Is and Art

Copywriting Tip 1: Write in a conversational tone and be concise

To use a conversational tone in your blog content is a remarkable way to hook your readers.

It will help you refuse bounce rate because it makes your blog post more interesting to read, no matter how difficult the topic is.

But if you’re using a formal tone, be careful not to overuse it, as it will only make your blog content boring and less interesting to read, which will effectively put visitors off and increase your blogs bounce rate.

To help you write in a conversations tone, this is what you should do…

When writing your blog posts, ask questions within your content. You can ask a question at the beginning of a sentence, or at the end of it to get the reader to think and draw out what’s in his mind.

Here is a sample conversational content I came up with for you …

When writing articles for your blog, ideas come and go, and to some extent, you hit writer’s block, not knowing what to write about. (Hint: Read Writer’s Block (+ the 10 Best Ways to Overcome It).

Here are 5 actionable tips to help you come up with consistent blog topic ideas to write about.

This is the variation …

When you’re writing articles for your blog, sometimes you run out of blog topic ideas, and to some extent, you hit writer’s block, is that so?

To help you tackle this problem, I have put together 5 actionable tips that will help you come up with consistent blog topic ideas to write about.

You can clearly see the difference between the two. Now tell me, which of these is more conversational?

However, inasmuch as you have to write in a conversational tone, you want to make sure you don’t go off-topic – be concise.

For this reason, you have to keep to your content focused. Be to the point. Read More

How to Optimize Your Writing Time to Achieve Your Writing Goals

How to Optimize Your Writing Time to Achieve Your Writing Goals

 

There are 6 things you can do to optimize your writing time so you can achieve your writing goals:

1: Determine your “best” time.

2: Determine your realistic writing time.

3: Determine the days you will write.

4: Make writing a priority.

5: Write during your spare pockets of time.

6: Optimize your writing time by getting help and outsourcing tasks/chores.

Now, let’s look at each of these in-depth.

NOTE: Two different planners are available to you in this post (for FREE)!

1: Determine your “best” time

The first thing you need to do to optimize your writing time so you can reach your writing goals is to determine your best writing time. You can determine the best time to write if you know your body’s rhythms.

Do you write best in the morning, afternoon, or night?

When do you have the most energy? Write during that time!

A lot of people get tired in the late afternoon, but after they get their second wind, they are more energetic. When do you get your second wind? Write right after that!

Do you have more time on weekends? Write on weekends!

Do you exercise and eat healthily? Once you consider your diet and exercise habits, you can improve your energy levels. Some people feel more energetic when they drink caffeine (found in coffee, tea, and most sodas), while others find they are more energetic when they consume more water, eat more fruits and vegetables, and avoid sugar. Most people also function better when they exercise every day.

If you have a hard time finding your peak writing time, do some self-experiments. Write in the morning. Write in the afternoon. Then write at night. See what times you enjoy best, and see when you are most productive. Write during those times!

2: Determine your realistic writing time

The second thing you need to do to optimize your writing time so you can reach your writing goals is to determine your realistic writing time. By this, I mean how long you can actually write for.

I don’t know about you, but I get tired of writing after a while. I certainly can’t sit and write for hours on end! I can write for only an hour or so before I get bored or tired of the task.

(Even when I’m editing, I only edit for two hours at a time, at most!)

By determining your realistic writing time, you will be able to schedule the times you write. By doing this, you will become more realistic with your goals, too. And when you are writing, you will simply write, because you know that, after an hour passes, you can move on to doing something else!

I like this concept because I also apply it to exercising. I hate the moments leading up to it and find it hard to motivate myself to exercise. But once I am actually doing that task, I know it’s not going to last forever. I know that it will soon come to an end! I can then force myself to finish my 30 minutes easily. Also, I always feel great afterward, so that is another added benefit!

3: Determine the days you will write

We all have busy schedules and often make the excuse that we can’t find the time to write.

So how can you find time to do your best writing, even when you’re busy?

Make a schedule!

This is the third thing you need to do to optimize your writing time so you can reach your writing goals.

You can use this FREE PLANNER to help you. This planner is specifically tailored toward bloggers.

The other planner (the downloadable one) is for every writer to use.

Alternatively, you can use this planner. It’s also free and requires you to sign up to my email list but it’s a much better planner!!!

Read More

The Art of “Learning on the Go” (to Master Your Online Craft)

The Art of Learning on the Go featured image

“Learning on the go” is something we can all do more of.

Whether you’re a professional at writing and blogging, or just beginning, we all need to hone our craft and grow in our capabilities.

But (like most writers) who actually has time for that? 

If you’re like me, the first thing to go when I’m busy is the extra training and studying. We’ve got lives to live, mouths to feed – three, in my case – and work that needs to be done.

So, how do we inject lessons, learning, and practice into our already busy lives?

The stress can feel daunting and we may sometimes feel like giving up.

However, in the age of mobile devices and streaming, we no longer have to sacrifice our precious time in order to fit in our studies and growth. Instead, we can use some key tactics and methods to help us improve and hone our craft so we can make “learning on the go” much easier.

Today, I want to show you four methods to learning your craft that helped this father of three still be with his family and do his job while also gaining the skills and knowledge that helped me to build a 7-figure online business.

It’s no secret how I did it – it was just a determination with a focus on effectiveness and efficiency.

By integrating these “learning on the go” methods into your life, you, too, can be as productive as I am and learn to grow your business as well!

1: Free Series and Lessons — Podcasts

Podcasts are an incredible way to learn on the go.  While there are many podcasts created for the sole purpose to entertain, many have been created to teach you or discuss certain trades of the craft.

But what makes podcasts so unique for our path to “grow while on the go” is their benefits:

– The ability to listen anywhere, including during your commute or during your gym workout

– Regular episodes, which allows you to stay on top of the latest trends in your industry or niche

– The personality and voice of the content creator is stronger than in a blog post

The best part of podcasts is that finding them is simple.  You can either go to iTunes and use their Search feature and type in what kind of things you want to learn, or you can turn to Google and look for lists presented online with best recommendations based on what it is you’re looking for.

For writers, here’s a list of the best podcasts to help you not only improve your writing skills, but also for how to use your writing for creating a book, writing better blogs, or just turning to freelance work. Read More

How to Make Money as a Writer (Infographic)

How to Make Money as a Writer in 2018

People wonder if freelancing is a lucrative career or if they can make money from writing.

I know many freelancers who support themselves simply by writing, so the answer is YES!

YOU CAN EARN A LIVING FROM WRITING!

There are the tons of people who contributed to my “Freelancer in the Spotlight” series. They ALL make a living from freelance writing!

And I’m sure you’ve heard the stories about all the bloggers who make a million dollars a minute or the copywriters who are able to write from their second home in Mexico? You see their friendly faces in advertisements that pop up in your Facebook feed, promising to give you instant riches if you just sign up to a program for a gazillion dollars a month.

But you don’t need to take their programs. You can take ones that have been PROVEN to work.

Take Elna Cain, for example. She teaches others how to make a living from freelance writing. (Look at her course, How to Write Your Way to Your First 1K.)

Then there’s Gina Horkey. She teaches people how to achieve freelancing success in 30 DAYS OR LESS! She also teaches people how to make a living from being a virtual assistant… also in 30 days or less!

Can you do both? Sure, you can!

There are many opportunities to make money as a writer in 2018. You just need to know where to look!

Opportunities for Writers in 2018 and Beyond

From blogging and copywriting to editing and freelancing, there are jobs to suit all different types of writing skill and interest.

The infographic by Global English Editing (below) shows you all the opportunities you have as a writer in 2018 and beyond. It provides you with a detailed summary of your options, as well as examples of just how those successful writers make their money consistently.

You will notice that blogging is mentioned too. That’s because blogging is a means to an end (the end being MAKING MONEY, of course)!

You might enjoy the related posts:

7 Common Blunders to Avoid when Business Blogging

Blogging Resources + How To Start a Blog (if you don’t already have one)

The Essence of Blogging (+ How to Earn Money Online)

Whatever you do, you’ll be able to find the path that feels right for you and venture down it. And who knows where it will take you? With a lot of hard work, it might just be all the way to that second home in Mexico. 😉

Read More

Some Resources for You (#2)

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I’m too lazy too busy editing to put a lot of time into blogging these days.

But you are still on my mind… so that is why I have compiled this list of resources for you. 🙂

I might do this from time to time, so I have titled this #2. Hopefully, more awesome resources will follow! 😉

For Bloggers

What the Heck is GDPR? (and How to Make Sure Your Blog Is Compliant)

For Freelancers

21 Sites to Find Freelance Projects and Work at Home Jobs

For Writers of all Kinds!

595 Power Words That’ll Instantly Make You a Better Writer

For Business Owners (Solopreneurs and Entrepreneurs)

How to Open Up Your Blog for Guest Bloggers (+ Find Bloggers to Guest Post)

Additional Resources (for Success)

How to Succeed Even When You Feel Like Giving Up

FREE STUFF

All of these resources are fantastic!

Plus… as my way of thanking you for being a reader of Wording Well, I want to give you some free stuff. Find my freebies on my Resource Kit page!

Plus, there are many more (and I mean MANY MORE)  Resources for Writers, Authors, and Freelancers) here as well!

Enjoy… and let me know what you want MORE of… in the comments!

I want to serve you, so let me!

See you in the comments!

And be sure to check out

– Some Resources for You (#1)

Some Resources for You (#3)