Last Updated on: November 5th, 2018
Do you need these copywriting tips?
It’s only with excellent copywriting skills that you can create blog posts that stand out and go viral.
Blogging, as you may already know, is the most popular form of content marketing, a strategy that enables you to attract new readers and prospective clients, as well as retain your existing readership.
That is why Moss Clement was specifically invited to write this guest for me. (As most of you already know, you must pay to have a guest post published on Wording Well these days!)
Take it away, Moss! (And READERS, there is a SPECIAL BONUS waiting for you at the end of this post! … But no cheating… don’t skip ahead! Read Moss’s fantastic article on these copywriting tips!)
With over 21 billion web pages grabbing the attention of more than 409 million people, and over 70 million new blog posts with 52 million new comments being published per month on WordPress.com alone, it is not an easy task to create web content that others will eat up!
It is not easy to get people to consume your blog content each time you publish a new post. In fact, it can be overwhelming.
Hence, if you publishing blog posts frequently, it will help you attract new leads, as this research indicates.
The research shows that company websites that have blogs generate about 67% more leads than company websites that have no blog.
It further revealed that digital marketers who make blogging a priority in their content marketing strategy achieve 13x more positive ROI (return on investments).
Consequently, the questions that arise are…
1: How can you make your content more entertaining, move people to action, and generate more leads?
2: How can you turn a blog post into a phenomenal piece of content that people will love to read, share on social media, and maximize your ROI?
3: What copywriting tips and techniques can you apply today to create powerful blog content and become a better blogger?
These are just a few questions to consider.
As a result, I’m going to reveal 7 actionable copywriting tips you can apply right away to become a better blogger.
Related Post: Why Copywriting Really Is and Art
Copywriting Tip 1: Write in a conversational tone and be concise
To use a conversational tone in your blog content is a remarkable way to hook your readers.
It will help you refuse bounce rate because it makes your blog post more interesting to read, no matter how difficult the topic is.
But if you’re using a formal tone, be careful not to overuse it, as it will only make your blog content boring and less interesting to read, which will effectively put visitors off and increase your blogs bounce rate.
To help you write in a conversations tone, this is what you should do…
When writing your blog posts, ask questions within your content. You can ask a question at the beginning of a sentence, or at the end of it to get the reader to think and draw out what’s in his mind.
Here is a sample conversational content I came up with for you …
When writing articles for your blog, ideas come and go, and to some extent, you hit writer’s block, not knowing what to write about. (Hint: Read Writer’s Block (+ the 10 Best Ways to Overcome It).
Here are 5 actionable tips to help you come up with consistent blog topic ideas to write about.
This is the variation …
When you’re writing articles for your blog, sometimes you run out of blog topic ideas, and to some extent, you hit writer’s block, is that so?
To help you tackle this problem, I have put together 5 actionable tips that will help you come up with consistent blog topic ideas to write about.
You can clearly see the difference between the two. Now tell me, which of these is more conversational?
However, inasmuch as you have to write in a conversational tone, you want to make sure you don’t go off-topic – be concise.
For this reason, you have to keep to your content focused. Be to the point.
Cut down the use of jargon and make sure every word counts. Ensure that every sentence is related to your blog topic.
To back this up, the Moz team applied the art of being concise in their newsletter campaign, and the result was terrific!
Hence, even when you’re writing on a topic that is more complex, look for ways to make it more accessible and easy to understand.
Copywriting Tip 2: Integrate bold text, italics, underlining, bullet points, emojis, and other relevant tools in your blog posts
How do these tools make you a better blogger?
Let’s look at it this way…
Let us say that you’re giving a speech. As you may already know, your speech conveys information to your audience via the following elements:
– Your tone of voice
– Facial expression
– Body language
When done correctly, your speech will be a powerful one that adds value to your audience.
But one cannot see your body language or facial expression in your text content, can they?
As a result, you need to integrate these elements into your writing!
How can you integrate these elements into your writing?
Although the way a speech is delivered is different from how a text information is conveyed, you can easily integrate the above elements to your blog content and set yourself up as an expert blogger.
This is how to do it…
There are numerous writing tools available to you, some of which are mentioned in the subheading above.
Some of these tools are:
– Text colors
– Bullet points
and so forth.
These tools will make your blog posts unique and more scannable.
Bold will make your text stand out by highlighting your point.
Italics will enable you to stress your point as you write.
Underline will help you to reinforce your message.
Colors work in a similar way as bold and underline. You can use it to highlight and reinforce your point. *Related: How to Highlight Text in Your Blog Posts: 4 Easy Methods (#Tutorial)
Emoji usage is a great tool that will enable you to convey most of your message in few words.
Bullet points will help you bring out the main points and also break up your text for easy readability.
If you know how to use these tools correctly, you will be able to make your text more visually appealing by breaking it up and create a more user-friendly experience.
Copywriting Tip 3: Use data to boost your credibility and trust
Why do you need data in your blog writing? Put simply, you need data to help you boost the credibility and trust of your content as being authentic.
Therefore, use data to back up what you’re writing.
Here is how you can do it…
At the introduction of this article, I used data as proof of what I’m saying, and then I linked to credible sources to back up my claim, thus making my article more authentic, credible, and trusted.
Recently, I rejected a guest contributor’s article because, in spite of the fact that he used data as proof of his claim, there was no single link to external sources for authentication.
What am I saying to you? I want you to start using data to back up your articles and then link to external credible sources to boost the credibility of your blog posts.
Let me ask you this…
They simply do this to back up what they are saying and to build trust with their readers.
In other words, they are saying if you do not believe what I’m saying to you, then, click here to see things for yourself.
Thus, well-researched, statistical data will help you increase the trust and credibility of your brand and set you up and an authority blogger.
Related Post: 20 Ways to Be a Master Writer and Improve Your Skills
Copywriting Tip 4: Create more white space within your blog post
Are you in the habit of writing in huge blocks of content? If you answered yes, then, you’re doing more harm than good to your blog, because 40% of your readers will read your blog for only about 15 seconds.
Here’s some simple logic to help you better understand what I’m saying to you.
As humans, we hate being confined to a single place. We need more space to breathe and enjoy the freedom that comes with it.
The same concept can be applied to your blog content to make it more appealing to the eyes.
How can you do this?
You can conveniently do this by adding more white space to your blog posts to make it more appealing and easily digestible.
If you’re not using or adding white spaces to your posts, your articles will appear as huge blocks of content, making it difficult to read or scan.
For example, this article has short sentences with many white spaces. Interestingly, it is easier for you to read or scroll to any section of your choice.
Here’s what the writer of 5 Killer Web Copywriting Tips at Digital Doughnut said about writing in huge blocks;
“Nobody has the time or patience to read linear text content. Instead of writing long indigestible blocks of text content, make your content skimmable.” – Tania Cheema.
Add white space in between paragraphs, quotes, images, and anything else your post includes (videos, etc.). This step will prevent you from writing in huge blocks of content and improve your content readability.
Copywriting Tip 5: Use power words to write emotional content copy
Power words are essential content components that have the power to persuade your buyer persona.
These words can evoke emotions – either positive or negative emotions.
But in this case, I am talking about power words that will trigger positive emotions – words that will have a great positive impact on your target audience and move them to take certain action.
In this article about being a better copywriter, Sharon Hurley Hall featured 21 expert copywriters, and here’s a quote from one of them:
“When your customers and prospects feel that you’re talking to them on a deep emotional level and understand their hopes, fears, and desires better than the competition, you’re going to get the sale.” – Adam Kreitmann
Do you agree with Adam Kreitmann?
I do, because using power words in your copy will trigger the emotional feelings of your target market and urge him to a certain direction.
For instance, some power words you can use when writing blog posts are:
Top secret / top 10 secrets – These words will appeal to (and trigger the curiosity of your buyers), thereby moving them to find out more.
Because – Robert Cialdini conducted a study and found that people were more willing to heed to a request when people used the word “because,” even in situations where the request makes no sense.
Act now – Here is where a sense of urgency comes to play. The words here creates a sense of urgency in the mind of your target market, urging him to act immediately.
Instantly – As humans, we always have the tendency to want to make things happen immediately. Thus, in harmony with the MRI research, some words light up the human midbrain are much like those that invoke a sense of quick reward. So, if you can get your site visitors to believe that you have instant solution to their problems, they’ll become loyal readers and subscribers.
There are many, many more power words that you can use in your content copy.
Interestingly, Smart Blogger created an article that has 595 power words you can use in your content copy today.
If you can create blog content that evokes positive emotions, it is more likely that your audience will read and share your post across social media.
More important is that, your readers will stay longer on your blog and keep coming back for more.
Handpicked for you: 17 of The Best Websites to Bring Back Your Writing Inspiration
Copywriting Tip 6: Speak the language your readers understand
What exactly am I saying?
Your readers are at different stages of their journey, and until you can identify each one’s journey, only then can you create blog content that will resonate with them.
How can you find out the different stages of their journey?
Simple! All you have to do is speak to them to find out how you can better speak their language.
It’s not a literal language anyway…
This simply means that you need to find out what issue or problems they’re dealing with and provide the solution to it.
Consequently, you want to consider these questions:
1: How is your blog post going to add value to your audience?
2: What issues are your readers trying to solve?
3: What content topics do they love the most?
4: What are the objectives they want to achieve?
5: What will they learn from reading this blog post?
6: What stumbling blocks are they trying to overcome?
With these questions in place, go to Facebook groups and create a poll with the above questions.
Also send emails to your subscribers, asking them to respond to those questions.
The results you get from respondents will help you figure out their pain problems and how to tailor your blog post to better address those issues.
That’s the language I’m talking about.
Recommended for You: 11 Things You Can Do to Achieve More Success as a Freelance Writer
Copywriting Tip 7: Use storytelling to create persuasive copy
Why do people love storytelling?
You spend hours watching movies and reading good storybooks. Why?
Because they capture your attention and make you feel like you’re in the story – consuming you completely and make you experience what’s happening in the story world.
That’s the power of storytelling. They are powerful writing tools you can use today to become a better blogger.
In fact, stories have the tendency to transport you to another place. And in this storyland, you may embrace things you never would in the real world.
It’s more live in a dreamland…
What is the point?
The point is simple. When you’re transported to another place, you are easily persuaded to do things you wouldn’t have ordinarily done in real life.
In a similar way, you can use storytelling to transport your ideal reader and persuade him to take action. In other words, you may ignore everything around you, but you will willingly want to listen to a good story.
But not everyone is a storyteller, so,…
How can you use storytelling in your copy to become a better blogger?
There are many ways to use storytelling, but I will discuss only a few.
– Use metaphors when writing your blog posts. Why? Because a recent research in Spain found that when researchers gave metaphors like “The singer had a velvet voice” to test subjects, the subject’s sensory cortex lit up. The sensory cortex is the part of the human brain that is responsible for perceiving texture through touch. This part of the brain lit up as a result of metaphors. So use metaphors to make your content irresistible.
– Use imagery. It is a good idea to use imagery because it gives you a picture of stories.
– Use verbs: Verbs helps you create and visualize an action. They help you get rid of passive voice and integrate active voice in your blog.
Wrapping up + a Bonus for YOU!
One way to show your expertise as a seasoned blogger and content marketer is to write great copy for your blogging and content marketing business.
But if your site visitors are not spending time on your blog, and they’re not returning to your site after leaving, it simply means that you’re not doing it right.
Therefore, you need to upgrade your writing to create informative content, establish yourself as an expert blogger, build trust with your readers, and attract new readership.
You should also remember to hire an editor to proofread your blog posts! If you cannot afford one, you can use the tips offered in 5 (+ 17) Self-Editing Hacks to Boost Your Blog Writing.
The copywriting tips above will help you set yourself up. Tell us what copywriting tips you’re using, as there many tips already in the marketplace.
Moss Clement is a B2B freelance writer and blogger. Visit his website, MossMediaBiz, to learn in-depth blogging and content marketing tips, tools, and resources to help you grow your blog and thrive online. Follow Moss on Twitter, too!