Regular posting is an essential aspect of blogging and experienced bloggers are well aware of that, but the term “regular posting” varies widely in definition, depending on the blog’s popularity, size, scope, nature, etc. In general, it is ineffective to post each day if you have a small blog or are a new blogger who doesn’t know these 5 things.
Here are the 3 reasons why posting daily is not good for your blog:
Reason #1: Limited Attention Time for Each Post
When you post every day (and multiple times a day at that), you are not giving enough time for each one of your posts to get the attention it deserves, and that holds true for your social media shares as well. When a new subscriber or a visitor chances upon your blog or Facebook page only to see that you hardly have any comments or reactions on your last few posts, you will not make the right impression. If your blog is relatively new and small, you don’t want to divide the attention of your target audience with too many posts. Instead, you should be looking to make sure that each of your posts, few as they may be, gets the limelight it needs to gather views, reactions, comments, and shares.
Reason #2: It is More Important to Figure Out the Ideal Word Count
Figuring out the right word count for each piece is far more important than being concerned about posting content frequently. When you concentrate on the quality of each post that you make, you won’t need to post new content all the time because quality beats quantity all the way. On the other hand, when you are trying to write too many blog posts within a short time, some compromise to the overall quality and/or comprehensiveness of each post is unavoidable.
Make your posts longer, more informative and interesting enough to catch the attention of your target crowd, and to hold it for a longer period of time. However, do keep in mind that too much fluff is never appreciated, and even smaller, 200-word posts have their own place on a blog. To have an exact idea about how to deduce which post needs how many words, checking out The Guerrilla’s guide on ideal blog post length is recommended.
Reason #3: Too Many Posts Do Not Give Your Readers Enough Time to Read All of Them
If you are posting too often, it is likely that most of your readers will miss at least some of your posts. Each of those unread posts is, for all intents and purposes, a lost opportunity to bond with your readers, as well as an effort in futility. Over time, this loss of bonding will lead to loss of subscribers and followers, as they may feel overwhelmed and unconnected.
This is not to say that you shouldn’t post regularly, of course, because many blogs do benefit heavily from that practice. It just means that posting a bit less frequently and allowing each article to get the maximum exposure that it possibly can is more useful, before making the next post on your blog or social media channel.
How often do you post? Do you have a posting schedule?
Share your experiences in the comments!