Last Updated on: January 31st, 2017
This is a sponsored post from Write Pro, which focuses on using descriptive speech in their writings. Two people actually wrote this post – another writer wrote the majority of it, and I wrote the last section. I’d appreciate it if you would read the whole thing and then answer my question to you at the end!
Blogging is the most effective and efficient mode of marketing upcoming and established businesses and brands. Businesses today, who are aiming to make their presence felt online, are steadily collaborating with influential bloggers, popular blogging sites, and online publications to have them and their offerings promoted in the most direct way possible, making it reachable to everyday internet users. Since blogs are a great tool to connect with people faster and more effectively, it is important that these blogs boast a more conversational tone that immediately grasps on to the attention of the readers.
What Does a Conversational Tone Do for Your Content?
If you thought a formal tone makes you sound serious and informative, it does, but then where does it lead you? Not far. The attention span of a regular individual is as low as it can get, presently. Why should they give your content a part of their precious time unless it is both valuable and interesting? Here is where the role of the conversational tone becomes imperative. The conversational tone is enriched with a few characteristics. These include:
- Evokes queries
- Provides answers
- Draws comparisons
- Renders effective results
- And, most importantly, keeps the reader in the loop and intrigued till the very end.
These characteristics come together to help build a number of advantages that you as a blogger or a business with a marketing goal can exploit.
3 Reasons Why You Should Write in a Conversational Tone
The answer is simple – to reap the benefits that come from it!
Some of the benefits of the much popular and effective conversational tone in blogging are:
1: A conversational tone in your blog makes the reader feel special and more connected.
The aim of any blog is to tell a story, which serves a purpose for both the marketer and the reader. The best way to do so is by introducing a potent conversational tone in the content. This camouflages your content as an actual conversation that triggers thoughts, questions, answers, opinions and the ability to relate to the content, in the readers’ mind. The moment you are able to produce these qualities in your content, you immediately start connecting better with your readers and also increase your organic reach, by luring more people into reading your blogs.
2: When people feel special, they are more likely to buy your product.
A conversational tone helps people find themselves at the other end of an easy conversation with someone they know and whose opinion they have started appreciating. When you directly refer to your reader asking for their opinions and striking comparisons with situations common to both them and you, it makes them feel important and special. Once that common ground is created between you and them, they are more likely to ponder over and buy the products or services you are promoting.
3: People love personal stories.
As mentioned above, blogs are a great way to connect with a larger base of people and the best way of doing that is by sharing personal stories that are unique yet relatable. Personal stories (such this one) are always more honest and legit, triggering curiosity of the readers. Just imagine listening to someone’s personal experiences, put together in a way as if they are being narrated just to you. You are bound to pay attention, right? The same logic applies to conversational blogs.
Apart from the benefits mentioned above, a conversational tone to your blog helps you create content that is absolutely unique. Google is always in favor of content that is unique, thus increasing your chances to fetch a better ranking in search engines.
How Do You Write in a Conversational Tone?
Up until this point, another writer was responsible for writing this article.
Now I, Lorraine Reguly, owner of this website, am going to tell you how you can write in a conversational tone.
(In my opinion, the writing up to this point has been more factual than conversational. Do you agree?)
See what I did there, just now? I asked YOU a question.
I’m picturing you nodding your head right now, too!
When you write in a conversational tone, you write as though you are speaking to only ONE person… because, essentially, you are.
You are writing for your reader. If you have millions of readers, or only one, it makes no difference. You need to speak to your reader.
Do you notice anything different in the way I’m writing the rest of this article?
Have you noticed that I am using the words “YOU” and “I” more often?
When you speak to someone – anyone – you use these words a lot. That’s what writing in a conversational tone really means… to use these words to relay your message.
It’s a good idea to put more focus on the words “you” and “your” than it is to use “me,” “my,” “mine,” and “I.”
You want your reader to know it’s all about them, all about their wants, and their needs.
Offering solutions to their problems is something most bloggers do. If you’re a blogger or a business owner, you already know that you need to offer value to your reader. If you can connect with your reader on a personal level (or at least, make your reader FEEL like you are making that connection), then you have a better chance of not only selling your products or services to that person, but you also have a better chance of creating a lasting relationship with him or her.
Many of my readers are also my Facebook friends. I’ve made lasting relationships with a lot of people. Some of those people are very influential, too. They are influencers in their niches. They are people who consistently provide value to not only their customers but to their friends.
Now, many people consider me to be an expert in the blogging niche. People who I always looked up to and never thought I would ever be friends with are now my friends. They also share my blog posts on social media… without me asking them to do so!
Now how did I get to this point?
I wrote about my own experiences while helping others.
I wrote my blog posts in a conversational tone.
I provided value.
I was honest.
I was open.
And I was rewarded for it.
Now tell me something. Whose writing did you find easier to read and relate to? Mine, or the writer who wrote the first part of this article?
I’m curious to know!
Please share your answer in the comments. I promise I won’t get mad at you if you don’t pick me!
For more tips on how to write in a conversational tone, I suggest you read these articles: