Last Updated on: September 26th, 2018
We all want to be successful at what we do.
We all want to be the best we can be.
In order to achieve success as entrepreneurs, we need to strive for entrepreneurial excellence.
A lot of people look at me and wonder how I went from a rape victim a drug addict, a high school dropout, and a prostitute to getting two university degrees, becoming a high school math and English teacher to owning my own business and becoming an author.
Once they read about my life journey, they know. And everyone who knows me knows that I’m all about helping others!
That is why, today, I am going to help you learn how to achieve entrepreneurial excellence!
How to Achieve Entrepreneurial Excellence
How can we achieve entrepreneurial excellence??
There are many ways. Today we are going to look at 3 which are the best ways:
1. Be an ethical entrepreneur
2. Use social media to grow your business
3. Outsource tasks / hire help
We are also going to discuss a few other factors that can enhance our success as entrepreneurs.
NOTE: The things we are going to look at today are a bit different from the other strategies you can use to improve yourself and your chances for success, which we looked at in the 3-part “Success Series.”
As a reminder, the Success Series consists of these articles:
Now, let’s dive in!
Entrepreneurial Excellence – Way #1: Be an Ethical Entrepreneur
What are ethics?
Ethics are the moral principles that govern a person’s behavior and affect how people make decisions and lead their lives.
For entrepreneurs, ethics are those standards upon which businesses are run. Basically, ethics are rules of “good” that people live by.
Are You Ethical? 8 Ways to Tell!
1: Ethical entrepreneurs set standards and lead by example.
2: Ethical entrepreneurs are fair.
3: Ethical entrepreneurs possess integrity and be honorable. They do not lie, steal, or cheat. They are honest. They stand by their word.
4: Ethical entrepreneurs treat everyone with respect. They also don’t work with people who don’t respect them. Ethical entrepreneurs build relationships and foster trust.
5: Ethical entrepreneurs are willing to admit their mistakes and correct them. They offer refunds or a discount. They fix the problem.
6: Ethical entrepreneurs keep accurate records. They don’t embezzle or manipulate their financial accounts. They obey the law at all times. They don’t want to end up in jail!
7: Ethical entrepreneurs also embrace humanity. They create clean work environments, they support the lives of workers outside of the workplace, they donate goods or services to a local charity, and they support the arts.
8: Ethical entrepreneurs also ecologically friendly. They know we all share this Earth together and so they take small steps daily in both their business practices and their lifestyle to help sustain our planet’s longevity. They do this by using sustainable materials, recycling wherever possible, and using eco-friendly cleaning products.
Some food for thought:
You’re going to face ethical dilemmas in your business. That’s a fact.
How you handle them, however, will speak volumes to your character and to your business. For example, you might be asked to give a job reference for a friend who’s clearly not qualified for the job. What would you do?
How do you handle gossip?
The best way is… don’t give anyone anything bad to talk about!
Remember, word-of-mouth marketing is still the best type of marketing there is! If customers are happy, they are going to sing praises about you and your business!
Your customers will even use social media to do this!
Which brings me to the next point…
Entrepreneurial Excellence – Way #2: Use Social Media to Grow Your Business
After you have successfully branded your business (HINT: read my 12-Section Guide on Branding Your Business), you can use social media to grow it.
Facebook, Twitter, Instagram, Pinterest, and Google Plus are all highly active social media networks.
Each site has different ways for growing your business, but all of them allow you to engage with others via a comment section.
- Leverage the testimonials from your satisfied customers. Include what they say on your website AND in social media posts. (HINT: read how to get testimonials from your clients and also about their massive power!)
- Be insanely helpful to others. Share things that are related to your niche, and don’t always promote your own business. This might sound counterintuitive, but it actually works the opposite way. If you constantly help others, they will become curious about you. They will visit your website. They will look at your services or product. Likely, they will then buy them, because you have built up your reputation for being helpful!
Consider this: who are you more likely to buy from? Someone who always says, “Me, me, me…”? Or someone who says, “Here is something that will help you. It’s great…”?
I know I would pick the second person!
- Start a conversation.
- Ask others to share. It’s been proven that asking helps! People need to be reminded to share things. They don’t always remember to unless they are reminded! Make sharing easy by installing sharing icons on your website, too.
- Be human. Be honest. Be vulnerable. People like REAL people, not phonies!
- Understand your customers’ needs. You can then give them what they want… which means bringing them to your website to see what your business is all about!
- Optimize your social media accounts. Link back to your website on each one.
- Use hashtags in your social media updates… but use them carefully. Use relevant hashtags pertinent to your business.
- Provide FAQs. Give your customers answers to frequently asked questions. It will save you time and allow you to answer their questions efficiently.
- Create a social media plan or posting strategy and stick to it. There is a ton of research on the internet that shows you the best times to post to each social platform. If you are targetting audiences outside your own country, you can also conduct your own regional research with a VPN to spoof or hide your IP. Additionally, you can analyze the reactions to your posts as well as the reach you get using analytics. You can even look at your posts on your Facebook page to see which times and which type of posts got you the most reach. (It will say, X number of people reached below each post. The time you posted that post will also be visible.)
- When you find something that works, capitalize on that.
- Host webinars. Get people to sign up for free things, then sell to them later.
- Make sure your content aligns with your message.
- Post unpopular content too. Taken from an article on Entrepreneur, “There are a few types of content that typically don’t get a lot of likes and shares, including testimonials, charity posts, press features and important blog posts. These are really important pieces of content when it comes to establishing your validity in the market, yet they aren’t the type of posts that typically get a lot of attention. Just because this type of content isn’t getting likes or shares doesn’t mean that you shouldn’t be posting it. It may not be popular, but it helps build a foundation for your company.”
Entrepreneurial Excellence – Way #3: Outsource Tasks / Hire Help
Seek help when you need it! Hire someone to do tasks you would rather not do.
The key is to outsource tasks you don’t want to do so you can focus on others areas of your business!
For offline work, consider hiring students. You will save money by being able to pay them a lower wage, and you will give them some extra spending money. Win-win!
For online work, you can hire a Virtual Assistant (VA). You can find qualified people for a cheap rate on sites like Fiverr and Upwork. You can also find them elsewhere, if you look hard enough.
For example, maybe you need someone to manage your social media accounts. Hire a VA. Or take a course on how to become one! (aff link)
Maybe you need someone to write blog posts for you. Hire a freelance writer (such as myself!).
Maybe you need someone to create images for you. You don’t necessarily need to hire a graphics designer for this; many people possess such skills. I learned how to create images for my blog posts using tools such as Canva and Paint. Other people use Photoshop. There are a ton of tools you can use, and a ton of people who you can hire for this.
By reducing your workload, you will be able to be more successful as both an individual AND an entrepreneur. Therefore, your entrepreneurial excellence will be more easily within reach!
Other Factors that Can Enhance our Success and Excellence as Entrepreneurs:
Successful people possess certain characteristics.
They are driven, motivated, and hard-working.
They make good decisions. They plan things out to a T.
They manage their money properly.
They also take risks.
And they know how to deal with both stress and failure.
People don’t generally choose their careers randomly. They “select ones that provide an appropriate match for their own skills, preferences, motives, characteristics, and interests.” (Enhancing Entrepreneurial Excellence, page 9.)
Some people have a higher tolerance to stress than others. Some people even thrive off it! Take emergency room doctors, for example. These people need chaos in their lives, and find it boring when nothing happens during a shift! Other people, however, hate stress and chaos. Instead, they prefer peacefulness, serenity, and a calm environment.
This factor is known as “psychological capital and involves high levels of self-efficacy (confidence in one’s own ability to successfully complete various tasks), optimism, hope, and resilience – the ability to ‘snap back’ after setbacks. (Enhancing Entrepreneurial Excellence, page 14).
According to one article, the Top 10 Qualities of Highly Successful People are:
If you fall short in one of these areas, there are things you can do increase your motivation and skills.
You can take an online course.
You can read articles for free online.
You can read books from the library.
You can hire a coach or consultant (such as myself) who can help you develop a plan of action and then help keep you accountable to that plan by speaking to them on a regular basis.
Whatever you decide to do, be sure it’s in your best interests and the best interests of your company!
If you do ALL OF THE THINGS I MENTIONED, you will be on your way toward entrepreneurial excellence!
My Personal Request + Additional Help
If you need more help in achieving excellence as a human being (not just as an entrepreneur), please use the strategies mentioned in my book, From Nope to Hope. It’s available as both an e-book and as a print book… and it contains a built-in workbook!
One final thing: PLEASE SHARE THIS!!! (On Facebook, Pinterest, Twitter, etc.!)