How to Run a Successful Instagram Account

Last Updated on: April 8th, 2021


How to Run a Successful Instagram Account

Do you know how to run a successful Instagram account?

Having an Instagram account is a key component needed for success in today’s world. Bloggers, businesses, freelancers, and anyone else possessing a brand should all have an Instagram account.

If you need some tips on how to use Instagram to benefit you, you can use the ones found in this post to successfully run your Instagram account.

Creating an Online Presence is Necessary for Success

Creating a successful online social media presence takes a lot of hard work, especially if you are running it by yourself. You have to put on a lot of hats to make sure that you stay relevant online. A lot of online influencers start out by being the video editor, cameraman, marketing associate, and face of their own brand.

Instagram uses the visual nature of social media to entice people to increase their presence and build a solid follower base to help them succeed at what they do.

While there are over 800 million active accounts on the platform, below are a few things you can do to help you stand out among the crowd and be successful on Instagram.

Post Interesting Pictures on Instagram

The easiest way to gain a lot of followers on Instagram is to make sure that the content you post is interesting. Having a good eye for photography pays off really well on this platform because of how it highly emphasizes visual content.

Your Instagram Bio is Your Brand

Instagram bios are a great way to establish what your account will be like.

A lot of successful Instagram accounts have a bio that sends a clear message about who they are on the social media platform. Without this clear message, audiences are most likely to be less interested to view the rest of your feed.

Curate Your Content

Whether it’s images or videos, it’s really important that the content you post on your Instagram feed is cohesive to the aesthetic you want to produce. The content you post should also be in line with your brand. A lot of Instagram users respond really well to a feed that is well curated.

If you need more help with branding your business online, this 12-section guide will help.

Engage with Your Audience

Engaging with your audience through your photo captions or through Instagram Stories and Instagram Live
allows you to connect with the people who are making your success possible. Psychologists deem this the BIRGing effect (Basking in Reflected Glory), where they associate someone else’s success with their own. The more they connect with you, the more loyal they will be.

Engaging with your audience allows you to make connections with others. It also permits you to foster trust, which is important if you want to make sales and earn money with your products and services.

Post Daily

Posting daily will help you gain visibility on Instagram.

More Instagram Likes = More Power on Instagram

In a format where popularity is the determining factor for success, it’s easy to see why a lot of people easily follow an account or like tons of their photos simply because of the numbers they see. Stemming from the bandwagon effect, people are more likely to do something simply because they see others are doing it.

If you’re still starting out, you can help increase your organic reach by getting help from third-party vendors. You can buy Instagram likes to help convince actual users that your posts are worth liking, and you will slowly see the growth of your account in terms of both likes and followers.

But buying Instagram likes is a bad idea, and this post explains why you should NEVER buy Instagram likes.

Instead, rely on organic likes to be successful.

Wrapping Up

There are tons of tips out there on how to be successful on Instagram.

5 Instagram Analytics Tips You Need is also a great resource.

I know I missed a lot here, so please share your best tips in the comments!


38 thoughts on “How to Run a Successful Instagram Account

  1. Gath Bandhan says

    Though I’m having associate Instagram account, I ne’er paid a lot of attention thereto. however when reading this post, i believe I ought to begin maintaining it the correct means. And, following the mentioned tips is that the best thanks to couple. Having done it justly will certainly encourage be a game-changer. Thanks plenty for this one!

  2. Instagram is deleting a lot of account and automation is not going to help as Instagram is linking automation to spam. I think you have to be there manually to promote yourself by adding quality content.

  3. jack says

    I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people.

  4. says

    Though I’m having an Instagram account, I never paid much attention to it. But after reading this post, I think I should start maintaining it the right way. And, following the discussed tips is the best way to do it. Having done it rightly will definitely prove to be a game-changer. Thanks a ton for this one!

  5. William Denver says

    Hi Lorraine,
    Like everything online from blogging to SEO and even Instagram, having quality content is the key factor to online success.

    Thanks for this great post
    William Denver recently posted…Teds WoodWorking Review

  6. says

    Quite informative article for instagram new users like me. I never use INSTA , I have started to use from last week and have confusions which are cleared now. Thanks alot.

  7. says

    the article is really true and to the part that every business or people who want to brand themselves should be running a proper Instagram account. that is a key to success.

  8. says

    I love that you mention how to handle the Instagram bio. I like to think of it as a business card. If I write “Mom | Wife | Jesus Follower” and so forth, people kind of lose out on what exactly I am on Instagram for, especially if I do not write about some of those things. I always encourage people to only put one or two words that specifically state their purpose on Instagram instead of a list. I also suggest to put a way to contact them and a freebie to get people signed up to their website!

    • says

      Jessie, being specific about what you do and offer is a key to success! I’m glad the tips in this post helped you!
      Thanks for adding that last tip of your own. It’s great!

  9. Hi Lorraine,
    What a joy to be here again after a while, I am here today via your FB post in the group.
    Glad to read these great tips in relation to Instagram. Though I have an account i never thought that it can bring in traffic to our pages. Recently when I was talking to Enstine Muki he pointed out some of the good features of it and I am active again there with few posts. In fact, this post further prompts me to stick to it!! 🙂
    Thanks, Lorraine for sharing the different aspects of this wonderful platform.
    Yes, I am decided to stick to it! LOL 🙂 🙂 🙂
    Keep writing
    Keep sharing.
    With a lot of joy and enthusiasm here I am sending our Greetings for the Season!
    Have a great Holiday Season.
    Keep sharing
    Best Regards
    ~ Phil
    PS: I am with this handle there:
    Philip V Ariel recently posted…DesignHill Giveaway Is Here To Grab – Join Now And Win Prizes

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