Last Updated on: July 28th, 2015
- To businesses.
- To entrepreneurs.
- To pretty much everyone trying to make money with their site.
This infographic sums it up nicely. (Thanks to Will Blunt at Blogger Sidekick for creating it!)
Let’s Explore These Points Further…
1. Search engines love blog content.
Naturally, search engines love it when new content is added to the web, especially if it’s GOOD. If it is EXCEPTIONAL, your post will earn a high ranking. (Many of Wording Well’s posts rank on the first page of Google!)
It’s actually pretty easy to attain a high ranking. Make sure you submit a sitemap of your website to Google, Yahoo, and Bing, and ensure your post is better than anyone else’s out there.
2. Social networks crave blog content.
People love social media for several reasons. Sure, they like connecting with their family and friends, but people also like discovering new blogs to follow and new content to read.
3. Helpful blog content drip-feeds quality leads into your sales funnel.
You might not realize this, but each time you create and publish a blog post, you are helping direct others towards your product(s) and/or service(s).
If they don’t already know you, readers will wonder who the heck you are and what you’re all about. If they DO know you, they will continue to be impressed by you, and eventually will come to buy from you.
The important thing to remember is to always be helpful and forge relationships with others, whether they are your readers, your colleagues, your clients, etc. You never know who will decide to utilize your products/services… or when!
4. Blogging helps you stand out from the competition as a thought leader.
There’s no doubt about it: Blogging adds credibility to your expertism. By defining yourself differently from your competition, you’ll stand out from the crowd and be remembered.
Take me, for example. Not too many people know how I used to earn money, but those that do won’t forget me because of it! LOL (And no, I’m NOT talking about me being a high school math and English teacher…)
Blogging regularly also helps your site rank higher in the search engines, as they love websites that add content on a regular basis.
All of this will give your business a boost!
5. Using blogging as a marketing platform decreases your overall spend.
Blogging is a very inexpensive way to gain exposure for your business. Aside from hosting costs, blogging costs can be kept at a minimum (unless you spend tons of money on many plugins, etc.) and is a great way for you to reach many people, especially when others share your content.
If your content is great and/or elicits an emotional response, others will want to share it willingly. By adding TWEET THIS content to your posts and including share buttons on your site, you make it easier for others to share.
The Verdict: Blogging creates trust. This trust then becomes the cornerstone for customer advocacy.
Creating trust is difficult, but can be done over time. Blogging regularly helps, as does being consistent across all of your social media platforms.
Repeat the same message everywhere. People will eventually get it… and sales will increase.
Your business will begin to thrive, and you’ll be the one reaping the rewards!
A QUESTION or TWO for YOU
Do you blog regularly? How do you think that helps your business?
Please share your responses in the comment section!
If you are in need of a blogger for a post or two per month, let me know… because I offer blogging services!