Building relationships with influencers and engaging with them is a great way to build your following and brand. I’ve found that influencers, on average, are more willing to engage with you than non-influencers. Perhaps (at least partly) it is their friendly and positive attitude that has gotten them to where they are!
Nevertheless, influencers are busy people and they have a lot of people messaging them. But there are a few tricks that you can use to successfully engage and get noticed by them.
Building Relationships with Influencers: 7 WAYS
If you want to build genuine relationships with influencers, here are 7 action steps you can take to start making friends and building your own sphere of influence.
1. Comment on Their Blogs
Commenting on someone’s blog is one of the easiest ways to get noticed. And a lot of influential bloggers will even reply to some or all of their comments. It’s a great way to start forming relationships with top bloggers.
Even if the influencers don’t reply to you or your comment, they probably read their blog comments. After all, they wrote the post and are probably curious as to what other people think.
To get noticed, try to make intelligent comments that add value to the post instead of just saying “nice post.” Also, be sure to comment regularly. That doesn’t mean you have to comment on every post, but try to comment every now and then if you have something worth saying.
If you really want to get serious about blog commenting, then sign up for their email list so that you get notified when they publish a new article. You can also subscribe to their blog’s RSS feed with a tool like BlogTrottr if you want to be one of the first commenters.
2. Engage with Them on Twitter
Some influencers are active on Twitter and will engage their fans on there. Pay attention to influencers and see how they are using their Twitter accounts. Are they communicating with other people on Twitter?
If so, then this can be a good way to start connecting with them and building relationships with these influencers. Answer their questions or comment on their messages. Get involved in the conversation if you think you can add something good to it.
Another thing you can do is ReTweet their messages when they are promoting their own posts on Twitter. This is a more passive strategy, but if you keep doing it, then they are going to notice. Read More