Last Updated on: January 9th, 2019
Regular posting is an essential aspect of blogging and experienced bloggers are well aware of that, but the term “regular posting” varies widely in definition, depending on the blog’s popularity, size, scope, nature, etc. In general, it is ineffective to post each day if you have a small blog or are a new blogger who doesn’t know these 5 things.
Here are the 3 reasons why posting daily is not good for your blog:
Reason #1: Limited Attention Time for Each Post
When you post every day (and multiple times a day at that), you are not giving enough time for each one of your posts to get the attention it deserves, and that holds true for your social media shares as well. When a new subscriber or a visitor chances upon your blog or Facebook page only to see that you hardly have any comments or reactions on your last few posts, you will not make the right impression. If your blog is relatively new and small, you don’t want to divide the attention of your target audience with too many posts. Instead, you should be looking to make sure that each of your posts, few as they may be, gets the limelight it needs to gather views, reactions, comments, and shares.
Reason #2: It is More Important to Figure Out the Ideal Word Count
Figuring out the right word count for each piece is far more important than being concerned about posting content frequently. When you concentrate on the quality of each post that you make, you won’t need to post new content all the time because quality beats quantity all the way. On the other hand, when you are trying to write too many blog posts within a short time, some compromise to the overall quality and/or comprehensiveness of each post is unavoidable.
Make your posts longer, more informative and interesting enough to catch the attention of your target crowd, and to hold it for a longer period of time. However, do keep in mind that too much fluff is never appreciated, and even smaller, 200-word posts have their own place on a blog. To have an exact idea about how to deduce which post needs how many words, checking out The Guerrilla’s guide on ideal blog post length is recommended.
Reason #3: Too Many Posts Do Not Give Your Readers Enough Time to Read All of Them
If you are posting too often, it is likely that most of your readers will miss at least some of your posts. Each of those unread posts is, for all intents and purposes, a lost opportunity to bond with your readers, as well as an effort in futility. Over time, this loss of bonding will lead to loss of subscribers and followers, as they may feel overwhelmed and unconnected.
This is not to say that you shouldn’t post regularly, of course, because many blogs do benefit heavily from that practice. It just means that posting a bit less frequently and allowing each article to get the maximum exposure that it possibly can is more useful, before making the next post on your blog or social media channel.
Your Turn:
How often do you post? Do you have a posting schedule?
Share your experiences in the comments!
Greetings from Mark! I was bored at work so I decided to browse your site on my phone during lunch break. I love the knowledge you provide here, so I came home and checked your blog in my comfort zone to gain more knowledge.
Mark, I’m glad you like it!
Hi
Content is queen and you are the King. Because Your Explanation way is Very Good so keep The Work…
Thank You For Sharing This Post…
Thanks, Richard!
Hi Lorraine,
The popular saying in blogging and content marketing is “quality over quantity.” It means that you have to strive to provide value to your readers. Your readers will always come back only if you offer them informative content. And to create something of value, you have to make in-depth research. It takes time as well. So the best way to publish after your hard work is not every day because your readers need to digest what you offered them, space out to about 3 times a week, 2 times, or once a week.
Moss Clement recently posted…What is In A Video Thumbnail (And Why It Matters)
Moss, I agree with you.
And I corrected your comment to say “once” (not ones) a week.
Those two words sound similar but have very different meanings!
As always, I appreciate you dropping by to read my blog and leave a comment! Have a fantastic week!
I read this article and so glad to read it. This has really helped me get re-focused as I’ve recently become so overwhelmed with a new blog and everything that comes with it.
I am going to shoot for 3-4 high quality posts per month and use my “free” time to promote and work on products and services to sell.
Thank you for this great article.
You’re welcome! It sounds like you have a good plan!
Hi Lorraine
This is such good advice.
Quality of WHAT you write is so much more important than the Quantity, or HOW MUCH you write.
You give people great advice all the time on how to write good blog posts… and that’s what we should all be focused on.
Not just being a blogging hack 🙂
Great stuff, my friend!
-Donna
Donna Merrill recently posted…How to Find People Interested in What You Do
Donna, I totally agree with you. It’s all about the value you provide your readers!
Thanks for visiting my blog yet again. I appreciate it. 🙂
These tips are good to know and good to keep in mind when you are blogging.
Yes, they are!
Great Article.As someone have just starting out in the world of blogging, i
need all the tips i can get. i am so grateful for some simple, easy to implement
advice.
Richa, I’m glad you liked these tips. They are good to know and good to keep in mind when you are blogging.
Hey Lorraine! Great post. I have always started blogs and then shut them down, unfortunately. I guess one of the reasons for shutting down all these was that I was expecting myself to write one blog post every day, and when I could not follow through with such a tight schedule (I have long office hours.) I always thought if Seth Godin can do it, so can I! I guess I need to step down, take your advice and go a little easy on myself.
Thanks for the reminder.
Riya, yes, you need to stop being so hard on yourself! Take things one step at a time, one day at a time!
That’s really all you can do, anyway, right? 😉
And remember to set realistic expectations! That is important!
You make a very good point when you say that if there are few comments or reactions on the last few posts you may not get the best reaction. My goal in 2018 was to post twice a week, but I actually felt that it was too much for my genuine readers to keep up with since most of my readers are bloggers themselves. I am hoping in 2019 to make it once a week so I can maximize each post, but make it the same day each week so it is consistent and readers start to get an idea of when to check out the page for more!
Jessie, it is important to be realistic. I used to post twice a week. Then once a week. Then once every two weeks. Then I got blogger burnout from all the stress.
As my business grew, blogging took a backside. It became less necessary, less of a priority, and just another task I had to do.
It’s too hard to keep up with everything. From reading others’ blog posts to commenting on them to staying on top of social media notifications to replying to emails to networking to doing work for clients and staying organized…
Whew! I got tired just from writing that! There are so many other aspects of running a business, too, that it’s tough to do everything yourself.
I can’t imagine having a blog where I had to post daily. Geez.
Having a schedule is important, sure, but it’s not the be-all and the end-all of things. Most people understand that we all get busy and let things slip.
I’ve been guilty of this in the past, am guilty of this in the present, and will be guilty of this in the future.
As long as I am maintaining my blogs and keeping up my relationships with others (and earning money in my business), not much else matters!
I now have a good work-life balance. It sounds like you still need to a bit of work in your private life to find yours!
Just remember: There are two rules in life. 1: Don’t sweat the small things. 2. Everything is a small thing. 🙂