Last Updated on: October 22nd, 2017
I often get asked, “Do you make money from blogging?”
This is a tricky question, because I actually make money as a result of blogging. Sure, I earn some money through affiliate sales and AdSense… and The Essence of Blogging (+ How to Earn Money Online) lists the other ways I have expanded my income sources. I now have 9+ revenue streams! 🙂
No one pays me for creating blog posts for my own sites.
No one pays me for promoting them, either.
However, if I DIDN’T blog, no one would know who the heck I was!
Nor would they know I help others become authors too.
Blogging is a way to get your content in front of the right people.
So is guest posting! 😉
Is Blogging A Complete Waste of Time?
Some people think blogging is a ridiculous waste of time. I’m not kidding.
The truth is: IT CAN BE.
Or, at least, it can feel that way… sometimes. There is A LOT TO BLOGGING. Read 5 Things New Bloggers Need to Know.
It’s no secret that there are many pros and cons to blogging. After we look a the benefits, we’ll look at some of the pitfalls.
But blogging, if done properly, can be a wonderful way to:
- get noticed by Google
- add credibility to your brand or business
- acquire more leads, clients, and/or sales
- provide clips to others, if you’re a freelancer
- increase your social media presence
- network with others
There are an equal amount of cons to blogging.
- Blogging can be time-consuming.
- Blogging requires a lot of promotion.
- If no promotion is done, chances are your posts WON’T be read.
- There is a small likelihood of going viral.
- If your writing is not great or valuable, there is a small chance of impressing Google.
- You might put forth a lot of effort for little or no return.
How to Become A Great Blogger: How I Did It (My True Story)
When I first started blogging, I did so on WordPress.com, which is a free platform open to everyone.
I called my blog Lorraine Reguly’s Life, because, at the time, I also thought that blogging was simply online journaling. Kind of old-school, I know. (What can I say? I was a total newbie back then!)
After writing my fourth blog post EVER, something spectacular happened.
I got noticed by Google.
People began to read my posts, especially my fourth blog post. It kinda went viral. Seriously. It even ranked on the first page of Google Search.
I provided a solution to a major problem people were having. Their computers were being infected with a toolbar that was malware, which was extremely annoying to deal with.
I know this because it happened to me.
I shared the story of what happened to me and my laptop, and ultimately where I found the solution for removing it.
When people began searching for answers, Google sent them to my post.
Suddenly, my blog was on the map.
Over time, my blog evolved. As a blogger, I evolved, too.
In my quest to be a better blogger, I started reading top blogs and taking the advice of pro bloggers. I learned about SEO. I learned about blog promotion. I learned “insider” secrets, tips, and tricks. In fact, I learned so much that it felt like my brain was going to explode!
I also began to experiment with my writing.
I decided to try writing for the search engines, to see how close I could come to landing in the first slot of Google Search.
Amazingly, out the dozen posts I wrote, I was able to land on the first page for all of them, and even managed to land in the first slot of Search for my post on the Liebster Award (an award for newbie bloggers)!
Then I wrote a post about my suicide attempt, which also hit the number one slot. I wrote about my false teeth too, which also landed on the first page of Google. So did the post about the letter I wrote to my son.
I could go on and on… but the key takeaway here is that Google started sending more and more people my way.
Because of this, I decided it was time to monetize my site.
This involved first making the move to WordPress.org.
The Birth of Wording Well
Deciding to move was scary. I wanted to choose a great name. I wanted it to relate to writing. After all, I am a writer and an editor!
This move caused my freelancing business to be born.
Many factors were taken into consideration when I decided to move my site from a free-hosted site to a self-hosted one.
I also hired a designer to create my logo. I added the tagline myself.
Then I installed AdSense on my website, which became yet another of my revenue streams. I had already been freelancing for a while.
I used the above image for about a year, until I decided to revamp my site. This was after I learned about branding my business online.
During this part of my blog’s evolution, I hired another designer to create a new image I could use, and install a new theme on my site.
Earning Through Multiple Revenue Streams
In addition to providing writing and editing services, I also added two more services to my income streams during my revamp: coaching/consulting, and helping others become authors.
Plus, I became an affiliate for a few people as well as my web hosting company. (I wrote a humongous guide on which companies are the best.)
The Essence of Blogging (+ How to Earn Money Online) lists the other ways I have expanded my income sources. I now have 9+ revenue streams! 🙂
How to Become A Great Blogger: Some Tips
You should also do everything on the following list if you want to become a blogging superstar:
- Study SEO.
- Research your posts.
- Write well, or hire someone to write for you.
- Edit your posts, or hire someone to edit for you.
- Promote your posts after they’re published.
- Write and publish on a regular basis.
- Network with others.
- Offer value.
- Tell a personal story that will make you memorable.
- Use the tips and tricks the “big” bloggers use.
- Never stop learning.
- Don’t give up.
Blog Your Way To Success… But Learn Other Things Too
No one ever said blogging is easy. Making money while blogging can be difficult, too. In fact, some people think that it’s a complete waste of time, like Ramsay Taplin, AKA The Blog Tyrant, who thinks blogging is a waste of time.
He suggests expanding your knowledge and income streams, too, by doing these:
- developing product-based websites about things you know about
- creating a book or e-book based on your areas of expertise
- learning affiliate marketing and how to create product landing pages
- building a website around a tool or concept that you know
- building an iPhone app
- making YouTube instructional videos
- getting content creation work
However, if your writing is good (or even great!) and you promote your posts, others WILL read them. Google might even decide you’re worthy of a fine ranking.
And you won’t think your time has been wasted.
Do you think blogging is a ridiculous waste of time? Why or why not?
Share in the comments, please!
NOTE: This post first appeared on Kikolani in 2015. It has since be updated and posted here!