Providing customers with a “personal touch” can go a long way. In fact, is often needed to make your business successful, whether you’re an entrepreneur, freelancer, business owner, coach, author, or blogger.

In this post, I’ll provide you with a personal case study of how one company won me over, and then I’ll list some key points about how you can provide a personal touch with people you work with or want to sell your products or services to. I’ll also indicate which of these I use when dealing with my own clients.

The one thing to remember is that word-of-mouth marketing is still one of the best types of marketing there is, and if you go out of your way for your customers, they’ll remember you, they’ll tell their friends, and you’ll gain new customers. Plus, your existing ones will become repeat customers. Win-win-win! Read More