3 Essential Articles Every Website Needs to Make Money Online

3 Essential Articles Every Website Needs to Make Money Online

To make money online, there are 3 articles you should have on your website.

Are you making the most of your writer website or your blog? Do you even have your own site?

For many writers and bloggers, setting up a website is crucial. It allows you to brand your business, display your portfolio, and gives you a place to write that is all your own.

However, unlike social media pages (which help with the above), websites incur costs. The natural thing to do is attempt to generate revenue through your website. After all, if you can break even or (preferably) turn a profit, your website truly becomes an asset rather than a liability.

However, to many, this can cause a conflict. After all, you want to offer genuine value to your audience, but you need revenue.  So, how do you not only provide great content for your readers but also turn some revenue without losing credibility?

Today, I’ve invited Dave Chesson to share with you three types of posts which have been proven to generate revenue for writer websites while also providing genuine value to audiences. He will even include examples so you can put these to work on your own site.

Although I actually have multiple income streams, Dave says the three types of posts you should have on your site to make money online are:

1: Product Review Posts

2: Product Comparison Posts

3: Resource Master Lists

Take it away, Dave!

1: Product Reviews

One of the keys to successful revenue-generating blog posts is getting the right mixture of enthusiasm and likeability. One of the best ways to achieve this mix is by taking the time to review and share the products you truly use and care about.

When you review a product you genuinely use and love, your enthusiasm will be tangible. It will be clear from the level of knowledge you provide that you are a genuine fan of the product.

Product Review Posts – Best Practices

Some of the best practice tips to keep in mind when putting together a product review post include:

– Be sure to take pictures and even videos of you using the product. This not only shows that you genuinely own and use the product, but it also conveys your personality more than simply writing about it.

– Make sure that the products and services you review have an affiliate program available. Be sure to register for this in advance of putting your review together.

– Check out the other reviews that are ranking on Google for the same product you are looking at. Make sure your own review offers something extra.

– Be honest about the product. Highlight its flaws as well as its advantages. This adds credibility to your review and shows it’s a genuine analysis rather than a fluff piece.

Now that you know some of the best practice tips for putting together a review for your website, let’s consider some of the types of products you might wish to review.

– Software relevant to your audience. As a writer, this could include writing software, editing software, or anything else you think your audience might enjoy and find useful. Examples could include notebooks, pens, or anything else writers need to get by.

– Off-topic products. These might not relate directly to writing, but might be useful for writers, such as a special brand of coffee.

Basically, anything that you love, and that you think your audience might as well, is the perfect choice for a review post.

Product Review Posts – Examples & Lessons

Now that you know how to go about creating a review post, and the type of products you might review, let’s check out some examples from real websites for the final piece of the inspiration puzzle.

1: Wording Well’s Review of Meaning, Self, and the Human Potential

Wording Well posted a review of Meaning, Self, and the Human Potential. Some of the tips to take away from this review include:

Provide context. The relationship between the reviewer and the product being reviewed is clearly discussed and talked about.

Explain the implications of the product. Rather than just talking about what the book is, this review also explains why it matters.

Clear suggestion of who the book is for. Rather than just saying what’s good or bad in your review, suggest the right type of person for it.

Grammarly feature comparison table

2: Kindlepreneur’s Review of Grammarly

In the above link, you can see my review of Grammarly. Some of the actionable tips you can take away from this when putting together your own review post include:

Include video content. This will capture your readers’ attention, cause them to spend more time on your page, and boost your Google rankings as a result.

Include graphic content. A large wall of text is unappealing and is likely to bore your audience. Mix things up with lists, bullet points, graphics, and tables.

Give a ‘good fit’ recommendation. Rather than include an overall verdict, suggest who the product is and isn’t right for. This makes it more likely that you will convert suitable traffic.

FYI, you can get Grammarly here! (affiliate link)

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A 12-Section Guide to Branding Your Business Online

Branding_Your_Business_Online

Branding your business is easy if you know exactly how to do it. Unfortunately, most people have a hard time understanding what branding is.

This guide will help you navigate your way through the branding process. It contains 12 informative sections.

Guide Contents:

I’ll also share with you the Slideshare presentation I made, as well as a true story about a presentation I gave on branding. I’ll actually begin with the true story, move into the guide, and share the SlideShare presentation at the end.

Following that is a special offer that I want to extend to new business owners, to anyone starting a website, to anyone needing help with a blogging strategy, or to anyone who still has questions and wants some advice.

I’ve been blogging and running a business for years, so I know a thing or two!

And if I don’t have ALL of the answers, chances are that I know someone who will.

 

Read More

Benefits of using “about.me” (+ how to get FREE social media buttons for your blog)

the about.me logo

Have you heard of the site called about.me?

Do you use it to help brand yourself and your website?

I do, and I really like it. I also like the numerous benefits I get from using this completely free service. I learned about this service when I first started blogging, and today I am going to share several things with you about about.me.

the about.me widget and what it looks like

Definition + Some Benefits

Simply put, about.me is a free service that lets you create a beautiful one-page website that’s all about you.

About.me makes it easy for people to learn about you and find your content on the web.

It is also a great place where you can:

  • meet new people
  • gain new readers for your books (if you are an author), and/or
  • potentially get new clients (if you are a freelancer).

You can also enhance your online presence by utilizing this service. Note that anyone can use about.me. 

The Biggest Benefit for Bloggers: FREE Social Media Buttons

If you are a blogger who uses WordPress, you can also get free social media buttons for your blog, which is one of the reasons I like this service. About.me integrates with WordPress and allows bloggers to enable a particular widget on their sites. 

If you are a blogger who uses Blogger as your blogging platform, don’t feel left out just yet; I’ve included steps you can take, too. Please find them below, under the heading “For Blogger Bloggers.” 🙂

How to Get the Buttons:

In order to get the social media buttons to show up on your blog, you need to:

  1. Create a page on about.me (if you don’t already have one!)
  2. Add all of your social media profiles to it using the instructions shown in the following image:screenshot of the about.me apps with instructions for how to add them
  3. Add the about.me widget to the sidebar on your blog
  4. Add the URL of your about.me page to the appropriate field
  5. Check the box that says “Apps”
  6. Click “Save”

I have included a screenshot of the widget settings below for your convenience.

about.me widget options

How to Add the about.me widget to your WordPress Blog

It has occurred to me that you might need a few more instructions to get set up, depending on which form of WordPress you use, so I have also included the steps you can take to add the about.me widget to your blog, and have included a screenshot of what it looks like in your blog’s back end.

For WordPress.com users:

  1. Log in and go to Widgets in your Appearance section.
  2. Drag the about.me widget to your preferred Widget Area.
  3. Add your about.me username and configure your widget.

For WordPress.org (Self-Hosted) users:

If your blog is self-hosted, download the widget.

how the about.me widget looks in WordPress via a screenshot with important sections highlighted

For Blogger Bloggers:

I know not everyone uses WordPress. So, if you are a Blogger user, don’t worry! You can use these instructions for embedding your page. I’ve prepared some screenshots for you, too, because the “Embed Page” is hard to find. 🙁 You may find more answers on the about.me support page, too. You can also customize the embed code.

Steps to get the Embed code:

1. Click the “share” arrow while viewing your about.me page.

2. Click the “Embed” button on the window that pops up.

3. Select the blogging platform from the given choices.

4. Copy the code and then paste it into your blog post OR widget text box.

The following screenshots outline these steps for getting the code:

screenshot of first two steps to take to get the embed code for about.me

screenshot of next two steps to take to get the embed code for about.me

My Experience with about.me:

When I first started blogging, I did so on WordPress.com and, in fact, still have my poetry blog there.

Once I knew what widgets were, I started to “decorate” my blog with them, emulating other bloggers and other websites.

Now that I’ve been blogging for a while, however, I have learned that other options for social media buttons exist, and because this site (Wording Well) is a WordPress.org site, self-hosted using Abivia (see the hosting guide for more information), I don’t have the widget enabled on it because I am currently using a widget called SocialFans Counter, which I purchased via a place called Code Canyon. (They have many products to choose from, so you can check them out if you don’t mind spending money.) 😉

I’m a big lover of all things free, so I wouldn’t blame you for opting for the free service from about.me instead! 🙂

I’m also a big lover of all of my readers and fellow bloggers, and when someone asks for help, I tend to listen. This post is proof, as Dale Furse, an indie author, left me a comment. When I visited her site, I noticed that she had no social media buttons anywhere! I then replied to her comment, letting her know that I would write this post to help her and whomever else has no social media buttons but wants them!

Proof that About.me Provides Exposure (another Benefit!)

I get email notifications when people view my page, which I actually updated while creating this post. (You can adjust the settings on about.me to suit your preferences.) I also have been thinking of doing a post about this service for a while, too, and have been saving some of my emails to provide you with proof that one of the benefits of using about.me is exposure to other people.

As you know, exposure to others is important for indie authors (and other professionals, too) and using about.me can help you reach new audiences!

screenshot of my gmail about.me notifications

Other Benefits: Using the Paid Version

I cannot personally speak to the benefits of having a premium about.me account because mine is free. However, you can upgrade to a paid account and, apparently a new service is coming where you can also pay for promotion of your page if you want even more exposure online. There are a few other promotional tips that they offer you that you can use in the meantime, like adding a link to your email signature and a link to your about.me page to your other social media profiles.

I try to maintain a steady image and include all of my links in all of my profiles. On my Google+ page, for example, you can see the same links that are found on my about.me page. Branding yourself online takes time, but is ultimately worth it.

So, what I would like to know is this: Are you going to join about.me today? I sure hope so!!! 🙂

Or do you already use it? If you do, do you have a paid account or a free one?

Share your thoughts and experiences with it and about it in the comments!

Building Not Just a Blog but a Brand

wording well logo

Wording Well was created in February 2014. Building it and getting it up and running took some time – and a bit of adjustment – but now I am happy that I made the decision to get my own site. I feel liberated!

However, a lot of thought was put into each and every decision I made when building Wording Well. I wanted it to be more than just a blog; I wanted it to be my brand. Plus, there are a lot of things that that no one tells you about moving websites and a lot of hosting factors to consider.

Create a name for your brand

When I made the decision to create a site, I first had to decide on a name. I originally wanted Writing Well, but it was already taken. 🙁 I then thought of

  • wellofwriting
  • scribingwell
  • inkingwell
  • typingwell
  • wordingwell

I consulted with a writer friend of mine to get her opinion, and, ultimately, Wording Well was what I opted to go with. Something about the name really appealed to me. Plus, it indicates that my niche is writing. 🙂 And that I perform this action well. 😉

Create a logo for your brand

I then decided I wanted a memorable logo. I searched the web for a few images to give me ideas, and tried using aspects from each one I found that I liked to create my own. I approached a graphic designer I know and hired him to help me out with creating a graphic I could use.

Here are the iterations my logo went through: Read More