Last Updated on: April 8th, 2016
Today we are going to talk about blogger outreach, and a specific tool you can use to do some networking. It’s called Ninja Outreach.
What is Ninja Outreach?
Ninja Outreach is a special outreach and networking tool that can help you in many ways, whether you’re a blogger, a freelancer, or an aspiring author. This post will provide a few ways you can use this tool. The following has been prepared for this post on Wording Well by David Schneider, one of the co-founders of Ninja Outreach. You can also get TWO WEEKS of Ninja Outreach for FREE.
If you’re a blogger, you’re likely focused on one thing – traffic. And how to get more of it. I’ve read a lot about traffic generation, but the strategy I come back to over and over again is the Skyscraper technique by Brian Dean. The skyscraper technique is straightforward, but difficult to execute. It involves researching a great topic, writing a killer article, and reaching out to people who could be interested in promoting it. Bloggers are relatively adept at coming up with great content ideas and writing killer articles – it’s the prospecting and outreach that’s foreign. This is where NinjaOutreach can help. Let’s say you’re writing an article on 10 New Email Marketing Strategies. Once it’s done, you need to find authors who are writing about email marketing strategies who might be interested in sharing or linking to your post. If you search Google, you’re just going to come back with the top domains like Forbe, or products like Zapier. On the contrary, Ninja Outreach is going to show you blogs who are actually writing about these topics, like Matt. Additionally, it will often include their contact information and relevant statistics so you know you’re finding quality stuff.
Freelancers are less concerned with traffic, and more focused on getting clients. Pitching clients can also be very tedious business. Again, our inclination is to go to Google and spend hours looking through businesses, trying to find points of contacts, and firing off emails. In addition to being a blogger outreach tool, NinjaOutreach finds business websites. So, if I was a freelancer primarily in the fashion niche, I could run a search for fashion agencies. These agencies might be interested in working with me directly, or have clients who are. I would see results like this: Again, a useful point of contact, contact and location information.
You’re an author. You’ve just written a short story. Now you want to get the word out — but how? One method is to work with bloggers and do a giveaway. For example, you can offer up a few free copies of your book, to their audience, in exchange for exposure. But who’s doing giveaways? Ninja Outreach allows you to filter by special posts such as giveaways, guest posts, sponsored posts, and product reviews — so you have a good idea of who’s doing what. Here’s an example from the parenting niche of a popular blog that does sponsored posts and giveaways. You can click through to see the example.
To showcase the actual process of how to use the tool in these different scenarios, I also put together a special video for Lorraine’s audience of running the search, as well as some of the other features that are available.
Okay, back to Lorraine… Watch Another Video
From here on out, the rest of this post was created by me, Lorraine Reguly, owner of Wording Well. However, David made another video about Ninja Outreach, for the general public. Watch it here.
Other tools exist but don’t do the exact same thing as Ninja Outreach. These tools include: InkyBee and Buzz Stream (who has a tool for link building and another for social media). Let’s compare prices of these three tools with that of Ninja Outreach: InkyBee’s Prices: BuzzStream’s Prices for Link Building: BuzzStream’s Prices for Social Media: Ninja Outreach’s Prices:
Download the Chrome Extension
You can learn more about the Chrome extension in the article that explains what new features have been added to it.
Be an Outreach Ninja!
You can also get TWO WEEKS of Ninja Outreach for FREE.