Last Updated on: May 9th, 2018
I love colors. I also like rainbows, mainly because they are one of Mother Nature’s way of showing us the beauty of colors. Of course, I must mention that I’m like most people on this planet: I’m sighted, not blind.
However, my favorite color is black. Before you jump all over me and claim that black is not a colour and white isn’t, either, let me stop you. Save your breath! I’ve heard it all before. I know black is actually an absence of color. It doesn’t change the face that black is still my favorite color. 😉 Besides, as Karl Lagerfeld points out, “Black is the color that goes with everything. If you’re wearing black, you’re on sure ground.”
Plus, it’s no secret that, when it comes to clothing, black is slimming, as black hides the visible shape of the body. It does not allow us to see shadows created by extra lumps and bumps! As someone who has never been a skinny person, I like black for this reason!
I love looking at a bunch of colors together, too. For some reason, looking at something colorful makes me happy, even if it’s just a pack of markers encased in clear plastic sitting on the table next to me, or a picture on the wall. When I create artwork, like the cat collage I made my dad for Father’s Day last year, I tend to use all of the colors of the rainbow, or even a rainbow itself!
It is interesting that studies have shown that something printed in black letters on white has more authority with readers than any other color of printing. This is amazing, given that so many colors have been identified. Did you know that zomp is a color? It’s the last one on the list.
Colors and their Meanings
There are many different colors, and each one has its own meaning. The 8 most common ones are:
- red = energy, passion and action
- orange = adventure and social communication
- yellow = the mind and the intellect
- green = balance, harmony and growth
- blue = trust and responsibility
- purple = imagination and spirituality
- brown = security, protection and material wealth
- black = hidden, the secretive and the unknown
Then there are other colors, such as:
- indigo = intuition, perception and the higher mind
- turquoise = open communication and clarity of thought
- pink = unconditional love and nurturing
- magenta = universal harmony and emotional balance
- gray = detachment, indecision and compromise
- silver = illumination and reflection
- gold = wealth, success and status
- white = purity, innocence, wholeness and completion
The psychology of color meaning elaborates on these meanings and also mentions that some of the meanings are positive and some are negative.
Gems, Roses and Crystals
Gemstone colors have different meanings than those of roses, especially when two different colors of roses are paired together.
Crystals are different yet; they have varying healing properties and energies. Black is the most powerful color. It’s a good thing black is my favorite! 😉
Finding Your Color
To determine your colors, you can take a survey, take a quiz, or simply identify which ones make you excited about how you look, save you time and money, make you look younger, or get you the most compliments.
FYI, I’m a “light spring” who is “warm.” Apparently, according to this fun quiz, I’m also a “yellow,” which means I’m very perceptive and smart, have a great sense of humour, and am always learning and searching for understanding. I have to agree with this!
Oh, I’m also a “white,” or so these people say! According to this:
Whites need their “alone time” and refuse to be controlled by others. Whites want to do things their own way and in their own time. They ask little of others and resent others demanding much of them. Whites are much stronger than people think, but are not often seen for their strength because they don’t easily reveal their feelings. Whites are even-tempered, diplomatic, and the voice of reason; but can also be indecisive, unexpressive, and silently stubborn. When you deal with a WHITE, be kind, accept and support their individuality, and look for non-verbal clues to understand their feelings.
Colors in Business
Business logos and calls to action need to be selected carefully because each color will evoke a particular response. If your goal is to calm someone, muted and light colors (such as pale pink, light green, or gray) should be chosen. If you want people to act immediately (and buy something), reds and oranges should be used.
Color is very important when branding your business. (Related: A 12-Section Guide to Branding Your Business Online)
The psychology of colors for all businesses (including those on the internet) provides more information on which colors to use and choose, and the following color emotion guide was created by The Logo Company. It clearly shows which emotion each color elicits.