7 Powerful Copywriting Tips You Can Apply Today to Become a Better Blogger

image for 7 Powerful Copywriting Tips You Can Apply Today to Become a Better Blogger

 

Do you need these copywriting tips?

Probably!

It’s only with excellent copywriting skills that you can create blog posts that stand out and go viral.

Blogging, as you may already know, is the most popular form of content marketing, a strategy that enables you to attract new readers and prospective clients, as well as retain your existing readership.

That is why Moss Clement was specifically invited to write this guest for me. (As most of you already know, you must pay to have a guest post published on Wording Well these days!)

Take it away, Moss! (And READERS, there is a SPECIAL BONUS waiting for you at the end of this post! … But no cheating… don’t skip ahead! Read Moss’s fantastic article on these copywriting tips!)

With over 21 billion web pages grabbing the attention of more than 409 million people, and over 70 million new blog posts with 52 million new comments being published per month on WordPress.com alone, it is not an easy task to create web content that others will eat up!

It is not easy to get people to consume your blog content each time you publish a new post. In fact, it can be overwhelming.

Hence, if you publishing blog posts frequently, it will help you attract new leads, as this research indicates.

The research shows that company websites that have blogs generate about 67% more leads than company websites that have no blog.

It further revealed that digital marketers who make blogging a priority in their content marketing strategy achieve 13x more positive ROI (return on investments).

Consequently, the questions that arise are…

1: How can you make your content more entertaining, move people to action, and generate more leads?

2: How can you turn a blog post into a phenomenal piece of content that people will love to read, share on social media, and maximize your ROI?

3: What copywriting tips and techniques can you apply today to create powerful blog content and become a better blogger?

These are just a few questions to consider.

As a result, I’m going to reveal 7 actionable copywriting tips you can apply right away to become a better blogger.

Related Post: Why Copywriting Really Is and Art

Copywriting Tip 1: Write in a conversational tone and be concise

To use a conversational tone in your blog content is a remarkable way to hook your readers.

It will help you refuse bounce rate because it makes your blog post more interesting to read, no matter how difficult the topic is.

But if you’re using a formal tone, be careful not to overuse it, as it will only make your blog content boring and less interesting to read, which will effectively put visitors off and increase your blogs bounce rate.

To help you write in a conversations tone, this is what you should do…

When writing your blog posts, ask questions within your content. You can ask a question at the beginning of a sentence, or at the end of it to get the reader to think and draw out what’s in his mind.

Here is a sample conversational content I came up with for you …

When writing articles for your blog, ideas come and go, and to some extent, you hit writer’s block, not knowing what to write about. (Hint: Read Writer’s Block (+ the 10 Best Ways to Overcome It).

Here are 5 actionable tips to help you come up with consistent blog topic ideas to write about.

This is the variation …

When you’re writing articles for your blog, sometimes you run out of blog topic ideas, and to some extent, you hit writer’s block, is that so?

To help you tackle this problem, I have put together 5 actionable tips that will help you come up with consistent blog topic ideas to write about.

You can clearly see the difference between the two. Now tell me, which of these is more conversational?

However, inasmuch as you have to write in a conversational tone, you want to make sure you don’t go off-topic – be concise.

For this reason, you have to keep to your content focused. Be to the point. Read More

10 Tips for An Amazing “About Me” Page

10 Tips for an Amazing About Me Page

Today’s guest, Anna Fox, is going to share with you 10 of the best tips she has for improving your blog’s About page… a page that many people neglect to spiff up… but should, as your About Me page is often the driving force behind the decisions your visitor makes, including the decision regarding whether or not that visitor will hire you!

Take it away, Anna!

Look at the Funnel

image 1 for 10 Tips for an Amazing "About Me" Page

In most cases, your website visitors are most likely to convert after two steps:

  • Top of the funnel: The first impression you make with your landing page. Very few people would convert right from here but most customers (those who are likely to turn into long-term customers) will need more information.
  • Middle of the funnel: The second impression is the one you make with your About page. While the first is important, so is the second.

In most cases, people click to your “About Me” page when they are already intrigued enough to give your services or products a chance.

It’s right in the middle of the conversion funnel and plays a central role in how many visitors convert into leads, prospects and customers.

An About Me page tells visitors what your brand is all about, why they will want to deal with you and how to get in touch to finalize the deal.

When you are trying to think of the perfect way to present yourself, it helps to have some tips in mind to draw from.

5 Tips That Will Make Your About Me Page Stand Out

You want your “About Me” page to impress and capture attention, intrigue, and provoke action.

Here are my 5 creative tips to achieve that:

Read More

What to Do When Your Writing Business Grows Too Big for its Britches

 

What to Do When Your Freelance Writing Business Grows Too BIg for its Britches image by David Leonhardt

Today’s guest, David Leonhardt, is an entrepreneur who runs a writing agency, and he is going to share with you what you can do when YOUR freelance writing business grows too big for its britches! Pay careful attention to the many tips he provides, as they could take your business to the next level!

Now please welcome David to center stage!

What to Do When Your Writing Business Grows Too Big for its Britches

What happens when your workload grows bigger than you? You clone yourself, of course.

Due to the lack of reputable cloning facilities in this nameless hamlet where I live, many years ago I developed a different option. I opened a freelance ghostwriter agency, where I coordinate the efforts of a dozen writers.

Moving from freelancer to agency isn’t for everybody, and it doesn’t just happen without growing pains. I am happy to share my experience, and describe some of the key aspects. Read More

10 Awesome Editing Tips + 10 Best Editing Tools for #Writers and #Bloggers

 Pixabay image for post on Best Editing Tips and Tools for Writers

I want to give you access to the 10 best editing tips and 10 best editing tools for writers, and that’s why I accepted Kenneth Waldman’s proposal for an article on this topic.

Here it is!

Do You Need an Editor?

Yes. Every writer needs an editor; it’s essential for success.

Technology is providing an endless amount of resources and there is no shame in receiving support. Everyone has their own unique practices, but even for the best it can become overwhelming.

Mistakes are human, as is writer’s block. The web is basically making the entire ordeal more manageable. There are several user-friendly choices that can save you time and increase productivity.

But since no writer is created equal, neither are the tools and tips presented. Start with determining your weaknesses to achieve your objectives.

The following list has narrowed down some of the most recommended options and beneficial advice. There is likely an advantageous source for everyone.

We all know the editing struggle is real. Find some solace and expand your skill with these suggestions. Continue reading to check out the 10 best editing tools for writers and the 10 awesome editing tips!

You can also download my bonus checklist of 17 Editing Tips for Writers!

Read More

Start Freelancing to Change Your LIFE! (Featuring a TRUE STORY)

Start Freelancing to Change Your LIFE!

I had no idea when I started freelance writing on the side almost two years ago where it would take both my business and personal life. It’s true, I was looking to it as a way out.

My Way Out

I didn’t have it bad per say at work, I just wasn’t really passionate about what I did all day/week/month/year long as a financial adviser and support person to a large financial planning practice in my area. In fact, I had it pretty good.

I had:

  • A 10-minute drive to work
  • A decent salary (that supported our family of four)
  • Nice co-workers (that were family and treated me as the same)
  • And a whole lotta potential to grow

But it wasn’t what I wanted to be when I grew up.

Even if there was a lot of opportunity for advancement and pay. I had already spent the previous decade figuring that out.

And since I had another 30 working years or so ahead of me, I didn’t want to succumb to something I wasn’t passionate about so early.

So after I became honest with myself, I decided to buck the trend of Corporate America by starting a freelance writing side hustle instead.

And then I added virtual assistant services. And it grew – so much so that I was grossing $4,000 per month WHILE working full-time and having two toddlers at home.

Less than six months after I looked into it in the first place. And I’ve since more than quadrupled that since going full-time. In fact, in November 2015 I grossed over $18,500 from my little freelance business.

How’d I Do It?

It’s simple.

  1. I got started. And I learned a heck of a lot on the fly.
  2. I put myself out there. A lot.
  3. I asked to be hired, rather than waiting for clients to find me. (Because trust me, they won’t!)
  4. Then I started teaching what I learned. (‘Cuz, that’s the best way to start building an audience.)

Gina Horkey E-course cover

I launched 30 Days or Less to Freelance Writing Success. Read More