Last Updated on: January 3rd, 2017
Have you ever wondered how some bloggers provide content to their readers on a consistent basis?
I have… especially when I read Neil Patel’s blog. There is NO WAY that one person can create 5 or more articles a week by himself without burning out. I’ve done the math. It’s just not possible.
Neil has a team of people working for him. That’s his secret.
So do many other businesses and bloggers.
Some contribute for free, too, as guest posters.
Some are paid.
Either way, there are many benefits to having someone contribute content to your website!
Today we will look at 8 of these benefits.
To help me do this, I have invited one of my Google+ friends, Jasmine Demeester, to write the “meat” of this post.
Thousands of people (including businesses) use guest bloggers to attract readers in order to increase their traffic as quickly as possible. Some succeed. Some don’t.
Those that do succeed do so by publishing quality articles on their blog on a consistent basis.
How Guest Bloggers Contribute to Your Website (and Business)
Guest bloggers serve a critical role in providing credibility to your website and uplifting its online visibility.
They lend a voice to your blog, they provide content to your audience, and they also assist you in growing the exposure of your business.
But there is more to guest blogging than just these benefits.
In fact, there are 8 more reasons for having guest bloggers write content for your site!
Benefit #1: It Helps You Build Relationships
It’s no secret that blogging is a powerful tool to build relationships with your niche market.
By inviting guest bloggers, you can grow your network and thrive further into your niche market. Engaging with guest bloggers means you can widen your contacts in your niche and help grow your business.
For example, if you have an interior design business, getting guest posts from a blogger who has insights into home furnishing can be a step towards growing your business, as you will be able to build a relationship with the community of audience (bloggers, readers, vendors, etc.) who have an interest in this field.
Benefit #2: It Improves Your Search Engine Rankings
The most valued benefit of guest blogging is its ability to get you in front of a wider audience on the search engine result page (SERP). Given that the guest blogger has optimized the competitive keywords and followed the criterion set by Google, there are substantial chances that your articles rank higher on the Google’s results page and channel more readers to your blog.
But what defines an SEO-friendly guest post?
Well… that’s very simple. You just need to make sure that the post complies with the following criterion:
- It should serve a purpose to your audience.
- The outbound link should have a high domain authority.
- The link should follow the standards set by Google.
- The other links should be relevant to the post.
Benefit #3: You Will Not Run Short of Content
Having guest writers on your blog means you no longer have to lose the loyal readers on your blog who want to read something new every day or every week (or however often you post!).
Online businesses tend to struggle with the frequency of content, especially when they are running on a tight budget. However, guest blogging makes the job easier for them. Here is how:
- With guest blogging, you can enjoy a continuous flow of content when you are facing a shortage of time to write your own content.
- You will not suffer the wrath of your audience due to infrequent posts, as they will continue to read articles on their favorite topics.
- You will be able to spice up your blog with different guest bloggers who will lend a unique style and tone to your posts.
Wording Well is a good example of how having multiple authors on your blog can help you manage your post frequency and add variety to your blog. Lorraine has had many different freelancers and bloggers contribute to her site and offer their expertise to her audience.
Benefit #4: You Can Scale Up Your Income
Having more guest writers on your blog translates into more traffic, which in turn leads to more revenue generation.
Let’s say you are a professional blogger with 5 thousand page views that earns you $300 dollars a month in revenue from AdSense or other PPC (Pay Per Click) type of income. You will have a chance to increase these figures by inviting guest writers.
So if you manage to have two more guest bloggers to contribute to your blog, you can increase your traffic and double or triple your revenue. In other words, the guest blogging is your thing to make more money in a shorter span of time.
Just make sure you get guest bloggers who know the secrets to good guest blogging and don’t make these mistakes!
Benefit #5: You Can Spend Your Time on Other Things
When so many guest bloggers are busy writing posts on your behalf, you can free up your mind and spend time on other activities that deserve more of your time. Rather than slogging hours on research, planning and writing articles, you can use this time to optimize SEO activities on your blog, tweak its links, or expand its reach to social media audience.
You can also take some time off to enjoy life! Having a work-life balance is important!
By having me here today, I freed up Lorraine’s schedule so she can perform client work such as:
- Writing, blogging, and ghostwriting
- Coaching or mentoring others
- Helping others with their e-books and print books
Benefit #6: You Can Grow Your Influence by Attracting Talented Writers
By running a guest blogging policy on your blog, you are able to share the influence of skilled writers. So you will be cashing in on their pool of knowledge and competency that will make your blog become popular within your niche.
Let’s say you have a food blog that attracts several food experts who want to contribute to your blog to showcase their knowledge in the subject. Consider it as a chance to gain from their accumulated experience and insights that will benefit your audience. As a result, you will be able to build your influence and make your blog a credible source of help for all those people needing information about food.
Benefit #7: You Will Be Able to Retain Multiple Types of Readers
Having multiple authors on your blog gives diversity to your blog as you can leverage the variety of writing styles of various guest bloggers. Since you will be publishing posts of different bloggers, you can engage different types of audience to find interest in your blogs.
Let’s assume you are running a music blog where you write about music stars, provide critical reviews of musical works, and share news about upcoming music albums. You can invite bloggers who have knowledge and expertise in a particular genre of music to share something on your blog. This will benefit your blog in more than one way. Here is how:
- Firstly, you will be able to diversify the content of your blog and garner the attention of a larger audience.
- You will be able to build your influence in the subject and attract the intended audience including the fans and patrons of a particular type of music.
- You will be able to retain more readers on your blog which will grow your authority within your specific niche.
Benefit #8: No More Worries for Writer’s Block
Writer’s block is one of the many concerns a blogger has to live with. The fear of falling short of ideas is the worst feeling a blogger can ever experience. Lacking enough ideas to write in your blog also puts your writing skills at stake and may induce the readers to lose interest in your blog.
By using the services of guest bloggers, you can take your time to recuperate from writer’s block. So the next time you are struck by writer’s block, you do not have to abuse yourself for not giving your best to the audience as you’ll have the guest bloggers to write on your behalf.
How to Find Good Guest Bloggers to Write for You
You can choose to hire guest bloggers, or you can choose to accept posts from those who want to write for you for free. Often free contributors simply want a dofollow link back to their own site, and the opportunity to be exposed to a larger or different audience than their own.
You can use social media to obtain guest posters by extending an invitation to those who you would like to write for you.
You can also write a post that invites others to approach you.
Remember Your Guest Posting and Hosting Etiquette!
Guest blogging is a tried and true way to promote your blog and build its influence.
Whether you are a guest or a host, you have to remember that there are simple rules of etiquette to follow. These best practices should be followed.
Despite the claims that guest blogging is dead, it is actually a very good way to grow your business and blog traffic.
Do you use guest bloggers to help YOU in YOUR business?
Share in the comments if you have ever had help!