Last Updated on: December 1st, 2019
If you have a company, you need to consider having a business blog if you don’t already have one.
Blogging gives you the opportunity to share your knowledge, show your personality, establish your authority, network with others, and initiate conversations.
When executed properly, a business blog can differentiate your business from your competitors, facilitate connections with others, and attract potential customers. Ultimately, it will help you make more sales!
However, when you have a business blog, you need to make sure you don’t make some of the common blogging mistakes many companies make.
There are 7 common blunders you need to avoid in business blogging, and we will look at each in this article.
Business Blogging Blunder #1: Hosting on a Separate Domain
Some companies choose to host their business blogs on a domain separate from their main websites. However, this is not a good idea since maintaining two different domains will involve too much extra work.
Therefore, it is advisable to have your blog as a part of your main website, such as a separate page or sub-folder (yourwebsite.com/blog/) or a sub-domain (blog.yourwebsite.com). This will not only lessen your work, but will also minimize your hosting-related costs.
Business Blogging Blunder #2: Not Being Consistent
When it come to business branding, being consistent is very important.
The first thing you need to consider is the look and feel of your blog. Make sure the colors used are consistent with the message of your blog. Take time to understand the basics of color psychology before making a decision.
It is also very important to be consistent in your posting. Don’t just post randomly or whenever you feel like it. Instead, create a schedule and stick to it. This way, your blog audience will know when to expect new content. Don’t forget to select a few fonts which you will use on all your blog posts consistently.
Business Blogging Blunder #3: Not Showing Some Personality
Your readers want to meet and interact with real people when they visit your blog. Therefore, be sure to have as much personality as possible in your blog.
Your posts should be written in a conversational tone which is reader-friendly. Use simple language and avoid corporate jargon.
It would also be advisable to have an author box at the end of your posts which contains a photo of the writer. Injecting some personality in your blog posts will enhance the chances of engagement with your readers.
Business Blogging Blunder #4: Not Having Calls-to-Action on Your Blog Posts
Besides just providing information, every post published on your business blog should motivate readers to take some kind of action.
Some examples of CTAs (calls-to-action) could be:
– visiting your product pages
– joining your mailing list
– leaving a comment
– downloading your free e-book
The idea is to tell your visitor what to do next!
Such actions could eventually convert your readers/visitors into customers. It is therefore very important to include a clear call-to-action within your blog post!
Business Blogging Blunder #5: Focusing Too Much on Yourself
People don’t visit your business blog to learn more about your company employees, your activities, your achievements, or your products or services.
Instead, they are interested in finding solutions to their problems!
If they don’t find what they are looking for in your blog, they will simply leave and go elsewhere. Therefore, you need to ensure that your blog posts are more customer-focused. Company-related information should only be shared occasionally.
Business Blogging Blunder #6: Not Being on Social Media
If you want to truly succeed online, you need to be on social media!
Join media platforms such as Twitter, Facebook, Google+, Instagram, Snapchat, and more to increase your audience reach.
But you don’t need to join them all!
Find out where your target audience is, and go there.
You don’t need to do everything yourself. You can hire someone to manage your social media profiles and postings so that you can focus on other aspects of your business.
Considering hiring a VA (a virtual assistant) to do this.
Business Blogging Blunder #7: Expecting Instant Results
Starting a business blog does not mean that your sales will shoot through the roof overnight.
It could take weeks, months, or even years before you see any significant results from your blogging. Therefore, don’t give up even when nothing seems to be happening.
Take time to consistently put out original, quality content. Engage with your audience so as to build a loyal following. With much hard work and patience, you will eventually enjoy the fruits of your labor.
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Charles Mburugu is a professional blogger who writes for TechBlogKe. You can follow him on Twitter @techblogke.