Last Updated on: February 21st, 2016
This is a guest post from Aleshia Clarke.
Using Social Media to Preserve the English Language
Do you think the English language will eventually fade away? Languages today are evolving at a rapid pace, as evidenced by significant changes in usage within the last decade. In fact, entire cultures are merging as the world grows smaller, due in part to the widespread availability of social technologies. Writing is a skilled, vocational trade that specializes in the scholarly domain of words to create entertaining, educational stories for an audience. Grammar, spelling, and structure are the tools by which we impart information to our readers with clear, concise text. Writers have traditionally assumed a creative developmental role in the literary arts, but now we have joined the ranks of educators, businesses and marketing professionals, by using the internet social media platform to promote our craft.
The opportunity exists for us to engage social media in a manner that enhances the integrity of the writing profession. These networks provide us with a quick, inexpensive method of connecting our work to a large audience. Social network structures take form with the aid of resources obtained through social marketing strategies. Marketing experts offer financial services to corporate clients by implementing viral techniques. They also design targeted advertising campaigns, which pinpoint demographic clusters of potential customers, and direct these people into the networks. Their strategy involves the collection of data related to search engine trends, and the selection of high-density search terms, topics, or phrases. Marketers enlist website creators to post keyword-rich content for a fee, or to share profits by embedding advertising links for products or services on site pages.
I am concerned about the low quality of typical web content on many of those websites, as well as the marketing-related conversations that are taking place on social media networking sites. Our population is already rejecting correct language usage in lieu of fragmented banter, jargon, and slang. I feel a sense of urgency to protect and preserve our language. The responsibility continues to be ours, and I propose that we employ our own specialized, scholastic type of marketing strategy. If each of us adheres to ethical standards that strengthen and develop our craft, we will maintain scholarly integrity. We each agree to write primarily for the benefit of our readers, in effect teaching them the correct usage of language. I suggest that we evaluate each word used in our work to determine if it is worthy of being included in the written communication of our culture, asking ourselves if we have neglected any words that could enrich the English language. By striving to present only the highest quality of writing submissions on websites, we are securing our language for future generations.
Wouldn’t you agree?
Aleshia Clarke is a Creative Nonfiction Writer, and a lifelong student of the Social Sciences. She resides in an RV motor home with her husband, their daughter, and the family pets. Learn more about Aleshia by visiting her blog http://aleshiaclarke.blogspot.com or by visiting her Facebook page https://www.facebook.com/AleshiaClarke.Author.
What are your thoughts? Let me know in the comment section!