How to Use Content Upgrades to Build Your Email List (+ a Tutorial!)

How to Use Content Upgrades to Build Your Email List

 

Content upgrades. Lead magnets.

You’ve heard the terminology, but what do these things mean?

Today, I am going to share with you everything you need to know about content upgrades… including what they are (with samples), who uses them, where to put them, how to create them, and which plugins you can use for them.

I’m also going to give you a step-by-step tutorial on how to use Content Upgrades Pro on your website!

I’m an affiliate for this product and so all links to this plugin in this post are affiliate links. This means I will receive a small commission if you decide to buy this product. I USE THIS PRODUCT on Wording Well, and I LOVE IT!

Article Contents

The contents of this blog post include:

What is a CONTENT UPGRADE?
Samples of Content Upgrades
Who Uses Content Upgrades?
Where Should You Put Them?
How to Create a Content Upgrade (+ Some Tools to Use)
Which Plugins are the Best to Use for Content Upgrades?
How to Use Content Upgrades Pro on Your Site

What is a CONTENT UPGRADE?

Content upgrades are used in blog posts to help grow your email list. A content upgrade is also called a lead magnet (in the marketing world) and is simply some type of bonus content that you give to your readers (or site visitors) in exchange for their email address.

“What is an evergreen lead magnet?”

An evergreen lead magnet is a content upgrade is highly effective because it offers immediate value, can be used again and again, and will always be useful because it can be updated to ensure it’s the best and most up-to-date resource it can be.

Evergreen content upgrades are really good to create because they allow you to use them in multiple posts. This solves the problem of not having to always create a new upgrade for each post!

Instead, all you have to do is copy and paste your “offer” into your new blog post! Easy!

Samples of Content Upgrades

A checklist

A printable (which can be ANYTHING ranging from a checklist to a blog planner to a goals planner to a calendar, etc.)

Access to a recorded webinar or private video

Access to a private file or resource vault

An infographic (Read: The Ultimate Guide to Infographics (Includes 10 Tools + 5 Tutorials!))

A list of tools or resources related to your blog post topic

A recording of written content

A fill-in-the-blank sheet

A PDF of your article

A worksheet

Bonus content not included in the original article

Plus… other things I’ve not listed here! (I’m sure you can think of SOME KIND OF BONUS to give away!) Read More

Grow Your Business (and Email List!) Using Interact Quizzes

Grow Your Business (and Email List!) Using Interact Quizzes

Interact Quizzes will help you grow your business and increase your email list subscribers!

Quizzes are fun. Everyone likes playing games, and quizzes are another form of a game if they are created properly!

Quizzes can give you some insight into:(1) who is hanging out on your site; (2) what new, potential customers look like; and (3) what their personalities, styles, or needs are.

Today we are going to talk about the power of using quizzes to build your business and your email list. You can do this easily with Interact Quizzes. I’ll even guide you on how to create your first quiz! Here are a few examples of the types of quizzes you can create:

quiz sample 1

Some Fun Facts about Using Quizzes to Grow Your Business

Quizzes are the best new way to generate new subscribers for your business.

By using them, you can grow your email list, expand your reach via social media, and earn more money!

By adding an email capture form to your quiz, about half of the people who take your quiz will opt in to become email subscribers. This will result in an increase in sales for your business. The more subscribers you have, the more you will sell! (This is especially true if you utilize email marketing properly!)

On average, 10% of people who take quizzes share their results on social media, so you’ll have an increased presence on social media. This is great because others are doing your marketing for you! Thus, it will save you some money in advertising. Plus, it’s always great to reach new audiences!

By increasing your reach, you will gain new subscribers and customers, therefore growing your business.

Here are a few more examples of the types of quizzes you can create:

quiz sample 1

Interact Quizzes

Interact Quizzes is a quiz builder that contains numerous features. It is super easy to use and has a lot of features.

You can even try it for free for two weeks!

Just click the link and then go to their pricing page to sign up for free!

some features of Interact quizzes

Features of Interact Quizzes

Whether you create an app from scratch or start with a template, Interact has all of the tools you need to begin creating successful apps to drive in high-quality leads.

Customizable Design – You can customize all colors, images, and buttons to match your website and brand.

Free Stock Images – Interact is partnered with Pixabay to provide free-to-use stock images for your apps.

Personalized Branding – Allows you to add your business logo to your app.

Opt-In Form Builder – You can customize your app opt-in form to collect contact information.

Social Share Buttons – You can share your apps on Facebook, Twitter, and LinkedIn.

Mobile/Device-Responsive – The apps are already optimized for every size screen.

Drop-off Graphs – Allows you to discover when your customers are dropping off to improve your apps.

Statistics Breakdown – Research how your users are answering quiz questions.

Customer Insights – See how your leads individually interact with your apps.

Facebook Pixel Tracking – Track user interactions by connecting your existing Facebook pixel.

Google Analytics Tracking – Send page views and custom events to track user interaction.

Best Features for Bloggers:

Works With Website Builders – Embed your Interact apps in LeadPages, Squarespace, Weebly, and more. (Here is how to put a quiz on your Weebly website in four steps.)

WordPress Plugin – Use our convenient Interact WordPress plugin to embed Interact apps on your website.

You can even use an announcement bar on your website! Read More