Today’s guest, Anna Fox, is going to share with you 10 of the best tips she has for improving your blog’s About page… a page that many people neglect to spiff up… but should, as your About Me page is often the driving force behind the decisions your visitor makes, including the decision regarding whether or not that visitor will hire you!
Take it away, Anna!
Look at the Funnel
In most cases, your website visitors are most likely to convert after two steps:
- Top of the funnel: The first impression you make with your landing page. Very few people would convert right from here but most customers (those who are likely to turn into long-term customers) will need more information.
- Middle of the funnel: The second impression is the one you make with your About page. While the first is important, so is the second.
In most cases, people click to your “About Me” page when they are already intrigued enough to give your services or products a chance.
It’s right in the middle of the conversion funnel and plays a central role in how many visitors convert into leads, prospects and customers.
An About Me page tells visitors what your brand is all about, why they will want to deal with you and how to get in touch to finalize the deal.
When you are trying to think of the perfect way to present yourself, it helps to have some tips in mind to draw from.
5 Tips That Will Make Your About Me Page Stand Out
You want your “About Me” page to impress and capture attention, intrigue, and provoke action.
Here are my 5 creative tips to achieve that: