Last Updated on: March 8th, 2019
Do you know how to run a successful Instagram account?
Having an Instagram account is a key component needed for success in today’s world. Bloggers, businesses, freelancers, and anyone else possessing a brand should all have an Instagram account.
If you need some tips on how to use Instagram to benefit you, you can use the ones found in this post to successfully run your Instagram account.
Creating an Online Presence is Necessary for Success
Creating a successful online social media presence takes a lot of hard work, especially if you are running it by yourself. You have to put on a lot of hats to make sure that you stay relevant online. A lot of online influencers start out by being the video editor, cameraman, marketing associate, and face of their own brand.
Instagram uses the visual nature of social media to entice people to increase their presence and build a solid follower base to help them succeed at what they do.
While there are over 800 million active accounts on the platform, below are a few things you can do to help you stand out among the crowd and be successful on Instagram.
Post Interesting Pictures on Instagram
The easiest way to gain a lot of followers on Instagram is to make sure that the content you post is interesting. Having a good eye for photography pays off really well on this platform because of how it highly emphasizes visual content.
Your Instagram Bio is Your Brand
Instagram bios are a great way to establish what your account will be like.
A lot of successful Instagram accounts have a bio that sends a clear message about who they are on the social media platform. Without this clear message, audiences are most likely to be less interested to view the rest of your feed.
Curate Your Content
Whether it’s images or videos, it’s really important that the content you post on your Instagram feed is cohesive to the aesthetic you want to produce. The content you post should also be in line with your brand. A lot of Instagram users respond really well to a feed that is well curated.
If you need more help with branding your business online, this 12-section guide will help.
Engage with Your Audience
Engaging with your audience through your photo captions or through Instagram Stories and Instagram Live
allows you to connect with the people who are making your success possible. Psychologists deem this the BIRGing effect (Basking in Reflected Glory), where they associate someone else’s success with their own. The more they connect with you, the more loyal they will be.
Engaging with your audience allows you to make connections with others. It also permits you to foster trust, which is important if you want to make sales and earn money with your products and services.
Posting daily will help you gain visibility on Instagram.
More Instagram Likes = More Power on Instagram
In a format where popularity is the determining factor for success, it’s easy to see why a lot of people easily follow an account or like tons of their photos simply because of the numbers they see. Stemming from the bandwagon effect, people are more likely to do something simply because they see others are doing it.
If you’re still starting out, you can help increase your organic reach by getting help from third-party vendors. You can buy Instagram likes to help convince actual users that your posts are worth liking, and you will slowly see the growth of your account in terms of both likes and followers.
But buying Instagram likes is a bad idea, and this post explains why you should NEVER buy Instagram likes.
Instead, rely on organic likes to be successful.
There are tons of tips out there on how to be successful on Instagram.
5 Instagram Analytics Tips You Need is also a great resource.
I know I missed a lot here, so please share your best tips in the comments!