Do you need these copywriting tips?
It’s only with excellent copywriting skills that you can create blog posts that stand out and go viral.
Blogging, as you may already know, is the most popular form of content marketing, a strategy that enables you to attract new readers and prospective clients, as well as retain your existing readership.
That is why Moss Clement was specifically invited to write this guest for me. (As most of you already know, you must pay to have a guest post published on Wording Well these days!)
Take it away, Moss! (And READERS, there is a SPECIAL BONUS waiting for you at the end of this post! … But no cheating… don’t skip ahead! Read Moss’s fantastic article on these copywriting tips!)
With over 21 billion web pages grabbing the attention of more than 409 million people, and over 70 million new blog posts with 52 million new comments being published per month on WordPress.com alone, it is not an easy task to create web content that others will eat up!
It is not easy to get people to consume your blog content each time you publish a new post. In fact, it can be overwhelming.
Hence, if you publishing blog posts frequently, it will help you attract new leads, as this research indicates.
The research shows that company websites that have blogs generate about 67% more leads than company websites that have no blog.
It further revealed that digital marketers who make blogging a priority in their content marketing strategy achieve 13x more positive ROI (return on investments).
Consequently, the questions that arise are…
1: How can you make your content more entertaining, move people to action, and generate more leads?
2: How can you turn a blog post into a phenomenal piece of content that people will love to read, share on social media, and maximize your ROI?
3: What copywriting tips and techniques can you apply today to create powerful blog content and become a better blogger?
These are just a few questions to consider.
As a result, I’m going to reveal 7 actionable copywriting tips you can apply right away to become a better blogger.
Related Post: Why Copywriting Really Is and Art
Copywriting Tip 1: Write in a conversational tone and be concise
To use a conversational tone in your blog content is a remarkable way to hook your readers.
It will help you refuse bounce rate because it makes your blog post more interesting to read, no matter how difficult the topic is.
But if you’re using a formal tone, be careful not to overuse it, as it will only make your blog content boring and less interesting to read, which will effectively put visitors off and increase your blogs bounce rate.
To help you write in a conversations tone, this is what you should do…
When writing your blog posts, ask questions within your content. You can ask a question at the beginning of a sentence, or at the end of it to get the reader to think and draw out what’s in his mind.
Here is a sample conversational content I came up with for you …
When writing articles for your blog, ideas come and go, and to some extent, you hit writer’s block, not knowing what to write about. (Hint: Read Writer’s Block (+ the 10 Best Ways to Overcome It).
Here are 5 actionable tips to help you come up with consistent blog topic ideas to write about.
This is the variation …
When you’re writing articles for your blog, sometimes you run out of blog topic ideas, and to some extent, you hit writer’s block, is that so?
To help you tackle this problem, I have put together 5 actionable tips that will help you come up with consistent blog topic ideas to write about.
You can clearly see the difference between the two. Now tell me, which of these is more conversational?
However, inasmuch as you have to write in a conversational tone, you want to make sure you don’t go off-topic – be concise.
For this reason, you have to keep to your content focused. Be to the point. Read More