Guest Posting and Guest Hosting: Best Practices

an image of person with open arms, with the title of the post in the background

Guest posting. What is it, and why do it? What are the pros and cons?

What is guest hosting? Why host guest bloggers?

What qualities do great guests and hosts have? What are the rules? Who makes them up?

These are some of the questions you may have about guest posting and hosting and, whatever your experience with it—as guest, host, both, or neither—you will have answers to these questions by the time you finish this post. Guaranteed.

Today I will:

1: Define guest posting and guest hosting.

2: Tell you some pros and cons about guest posting and guest hosting.

3: Provide you with some guest-i-quette and host-i-quette best practices (etiquette that guests and hosts should follow).

A Brief Intro to Guest Posting

Guests don’t always follow proper guest posting etiquette, and hosts don’t always provide clear guidelines for guests to follow. As a result, more time is often spent emailing each other back and forth instead of on the post itself, trying to figure out what’s going on, what’s expected of them, and resolving problems.

How can this situation be rectified?

The solution is actually quite simple: Know what is required of you—whether you’re a guest OR a host.

The fact is that there are often many problems that arise simply because many bloggers have not developed their own set of guidelines for their guests to follow and many guests don’t know the best practices of offering someone a guest post.

Definitions of Guest Posting and Guest Hosting

Guest posting is defined as writing a blog post and having that post published on someone else’s website. It is also called guest blogging.

Guest hosting is when you allow someone to write something for you and publish that post on your website.

just words that say guest blogging

Read More

G Suite and 5 Ways It Can Benefit Bloggers and Entrepreneurs

5 Ways G Suite Can Benefit Bloggers and Entrepreneurs

Imagine you are running a business or an institution.

Would you use some applications just because they are free, even though they come with annoying advertisements or they have glitches, at times? Probably not. I am sure you will not find it convenient to work with such free applications because those apps give you limited features, very little storage, insufficient security, and come with malware.

If you are an entrepreneur or a blogger, you probably want to achieve entrepreneurial excellence. Therefore, I know you will want your presentations, documents, and/or spreadsheets to be professional. With free apps, you often cannot have that. Moreover, you have to download different applications for documents, spreadsheets, email, etc.

So, as an entrepreneur, you look for a package that gives you all the applications in one platform, with sufficient storage and security so that you do not face issues while using the applications and you can concentrate on other important work.

If you are an entrepreneur or a blogger, you want to manage your documents, spreadsheet, email or a presentation without any interruption. In such a case, you must get G Suite to overcome issues with free apps.

What is G Suite?

G Suite is a package of different applications like a spreadsheet, documents, email, presentations, etc., that help entrepreneurs or bloggers run their businesses smoothly.

It’s advantageous to get the essential IT services within one package! You will find it very convenient and efficient to have everything in one package that also comes at a low price.

There are many advantages to using G Suite. Here are the 5 most significant benefits that make G-suite a preferred option over the free apps.

5 Ways G Suite Can Benefit Bloggers and Entrepreneurs

1: Enhanced security of your data

Nowadays, data security is the biggest issue for most business owners. If you are a blogger or an entrepreneur, you want your data to be secure because you may end up losing everything if your data is not safe. Cybercrime and cybersecurity for entrepreneurs have become serious challenges, so it is critical to protect important data related to your business. With G Suite, your data is saved in the cloud, so there is no chance of losing data. Not only that, but you can also track your employees’ devices using G Suite.

Related: 4 Simple Ways for Small Businesses to Protect Themselves Online

Related: Security Tips for Freelance Writers and other #Entrepreneurs

2: Get a Business Email

If you are an entrepreneur, don’t you think it is professional to have an email address with the domain name of your company?

Having an email address like [email protected] is very professional. Not only that, but it also brings more confidence to your business partners and clients. Many companies do not provide an email address to the entry-level employees that looks professional, but with G Suite, you can create email addresses for all of your employees with the domain name of your company, and you won’t have to pay anything extra for this. Read More

Why Evaluate Your Business? (+ WHAT to Look At)

Why Evaluate Your Business? (+ WHAT to Look At)

A business evaluation can provide you with valuable insight as to how your business is making money and how you’re spending it. Taking a closer look at your finances can reveal things you never knew about your company’s finances, and where you need to plug potential holes in your expenses.

Here are 5 things you should evaluate when performing your business evaluation.

Business Evaluation Component #1: Employee Performance

Labor is probably the biggest expense for your business, and if your employees aren’t measuring up to certain standards, you’re throwing away your money. As business owners, we set standards to ensure that we’re paying employees fair wages, based on what they can do and how well they perform in their areas of expertise. If employees aren’t measuring up, it’s time to take a look at how this really impacts your finances.

Let’s say you’re paying someone $50,000 per year for a high-level job that requires a lot of work. This employee has continuously failed to meet goals throughout the year, causing other employees to have to pick up the slack and help do their job. Not only is this detrimental to the cost of keeping this employee on the payroll, but it can cause serious frustration and extra work for other employees.

If someone on the payroll isn’t measuring up, perform a review twice a year and give them goals to reach. If they continuously fail to meet those goals, it may be time to consider seeking out a new person to fill that position.

Additionally, because blogging can help your business thrive, you should be sure to hire bloggers who can create compelling content for you on a regular basis. This will help boost your brand’s visibility online as well as help you rank in the search engines. Read More

5 Blogging Tips for Busy College Students

5 Blogging Tips for Busy College Students

Busy college students have multiple assignments to submit, essays to write, and exams to prepare for. Does this make you wonder why you even bothered to begin blogging in the first place?

Firstly, starting a blog in college is a great decision. Apart from improving your writing skills, it helps you form a strong network, build your personal brand, and push your creative boundaries while making money on the side.

It sure is difficult to manage a busy college schedule and run a blog… but it is not impossible! All you need to learn is how to manage your time effectively. If you do that, there is no stopping you from being productive in every aspect of your life!

Here are 5 tips to succeed as a blogger if you are an extremely busy college student.

Tip #1: Allocate Time to Blog

Sometimes, in spite of having the intentions to blog, it’s easy to get busy with college and ignore your blog in the process. In order to take blogging seriously, you need to set aside time specifically for doing tasks related to your blog.

From brainstorming ideas and curating content to scheduling and promoting it, blogging is a time-consuming process. However, if you give yourself 2 hours every day or devote a few hours every weekend to it, you are likely to make better progress.

Ultimately, having a schedule and organizing your tasks lets you be more disciplined and productive. That way, you don’t even feel guilty choosing one thing over the other.

Tip #2: Prioritize Wisely

While you have allocated blogging time, it’s important to prioritize wisely as well. After all, there is no denying that focusing on academics is of utmost importance and nothing should take precedence over that.

For instance, if you need an essay written now, you need to focus on your submissions rather than spending time on your blog.

So, be prepared for unexpected delays and tasks added to your to-do list. Plan your days accordingly and don’t lose focus of the bigger picture.

Tip #3: Maintain an Editorial Calendar

You might think you can hurriedly jot notes on your phone and schedule posts when you feel like it. This way of working is not only haphazard but can also affect the quality of your work.

Instead, why not maintain an editorial calendar? Doing this will let you streamline your thoughts and consistently post in a timely manner. Don’t be too hard on yourself by posting every day or every second day. Studies have shown that posting daily on your blog won’t work.

Determine the time you can allocate to blogging, decide on a posting schedule, and stick to it. Give yourself deadlines so you know you have to publish a post in the given time period. Read More

How to Use Content Upgrades to Build Your Email List (+ a Tutorial!)

How to Use Content Upgrades to Build Your Email List

 

Content upgrades. Lead magnets.

You’ve heard the terminology, but what do these things mean?

Today, I am going to share with you everything you need to know about content upgrades… including what they are (with samples), who uses them, where to put them, how to create them, and which plugins you can use for them.

I’m also going to give you a step-by-step tutorial on how to use Content Upgrades Pro on your website!

I’m an affiliate for this product and so all links to this plugin in this post are affiliate links. This means I will receive a small commission if you decide to buy this product. I USE THIS PRODUCT on Wording Well, and I LOVE IT!

Article Contents

The contents of this blog post include:

What is a CONTENT UPGRADE?
Samples of Content Upgrades
Who Uses Content Upgrades?
Where Should You Put Them?
How to Create a Content Upgrade (+ Some Tools to Use)
Which Plugins are the Best to Use for Content Upgrades?
How to Use Content Upgrades Pro on Your Site

What is a CONTENT UPGRADE?

Content upgrades are used in blog posts to help grow your email list. A content upgrade is also called a lead magnet (in the marketing world) and is simply some type of bonus content that you give to your readers (or site visitors) in exchange for their email address.

“What is an evergreen lead magnet?”

An evergreen lead magnet is a content upgrade is highly effective because it offers immediate value, can be used again and again, and will always be useful because it can be updated to ensure it’s the best and most up-to-date resource it can be.

Evergreen content upgrades are really good to create because they allow you to use them in multiple posts. This solves the problem of not having to always create a new upgrade for each post!

Instead, all you have to do is copy and paste your “offer” into your new blog post! Easy!

Samples of Content Upgrades

A checklist

A printable (which can be ANYTHING ranging from a checklist to a blog planner to a goals planner to a calendar, etc.)

Access to a recorded webinar or private video

Access to a private file or resource vault

An infographic (Read: The Ultimate Guide to Infographics (Includes 10 Tools + 5 Tutorials!))

A list of tools or resources related to your blog post topic

A recording of written content

A fill-in-the-blank sheet

A PDF of your article

A worksheet

Bonus content not included in the original article

Plus… other things I’ve not listed here! (I’m sure you can think of SOME KIND OF BONUS to give away!) Read More